Google Research: UGC Spam and User Experience

Google published research that studied the effects of user generated content (UGC) spam on user experience. The research uncovered interesting insights on user experience and points the way to further research. An author of the research, Dr. Sowmya Karunakaran, is the Research Lead at Google Trust and Safety team. The Trust and Safety team tackles bad users on Google’s various products including Youtube, Search, Maps, Gmail, and Google Ads, with a focus on malware, spam and account hijacking.

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