Google on Dealing With Manual Actions & Reconsideration Requests

Google | February 19, 2020

In the latest episode of the Ask Google Webmasters video series, Google’s John Mueller offers advice regarding manual actions and reconsideration requests. Google penalties are referred to as manual actions because they are issued after Google’s webspam team manually reviews a website. A manual action can be partial removal of website content from search results, or it could result in an entire website being deindexed. Spam is one of many reasons why a manual action may be issued. For a complete list of reasons, see: The Complete List of Google Penalties & How to Recover.

Spotlight

If your business is not using video advertising, are you missing out? The answer is a definite “Yes.” Video content boosts organic traffic by 157%.That’s a significant boost that no business can afford to ignore. So, why then do so many businesses seem to forget about this highly effective tool? The answer is simple video content takes a lot of work to create.


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CHANNEL PARTNERSHIPS

Extreme Networks Enriches Partner Program with New Perks and Benefits

Extreme Networks | August 04, 2022

Extreme Networks, Inc. (Nasdaq: EXTR), a leader in cloud networking, today kicked off its Ignite Partner Conference in Boston with the introduction of new programs that give partners a competitive advantage in selling and deploying Extreme solutions. New elements include badges and certifications, expanded training options, grant writing support and customer success programs. New Partner Certification Badges: Extreme has developed three new badges to provide partners with deeper knowledge, expertise and commitment to key issues. More information about each badge is available on Extreme’s Partner Portal. Offerings include: State and Local Government Partners Badge: Partners completing this badge will be designated as preferred partners for state and local government customer solution delivery in their region. They will also be granted access to specialized collateral including webinars and, in applicable cases, access to market development funds. Sports and Entertainment Delivery Partner Badge: Extreme has a deep roster of professional sports and entertainment venue customers globally. Partners who earn this badge will be designated as preferred partners for sports and entertainment customer solution delivery in their region and can participate in sponsorship opportunities. Diversity, Equity and Inclusion Partners: Extreme is focused on fostering more equitable experiences and workforces across the industry. Partners who complete this badge will have the opportunity to align and partner with Extreme on community-based initiatives and will have support to better identify, quantify and enable DEI efforts within their organizations. Increase Technical Expertise and Improve Learning Experiences with New Training: Partners now have access to new training material, including technical training on Extreme Fabric Connect™, bonus sales content and a product-focused livestream series. Later in 2022, Extreme will launch the Extreme Certified Professional Program, an expanded and modular curriculum that provides partners with more choice and depth of technical training and an improved learning experience via a new video portal. Partners that currently have an Extreme Certified Specialist badge will be able to up-level their training through new courses to qualify as an Extreme Certified Professional, enabling them to use their increased knowledge of Extreme’s technology to offer customers more choice in Extreme solutions and better ensure customers can maximize ROI. Customer Success Support: Extreme is extending its Customer Success programs to help partners and customers ensure sustainable value throughout the lifecycle of Extreme subscriptions. Customer success programs help drive greater adoption, usage and loyalty through hands-on tutorials and insight into best practices. Customers will benefit from accelerated activation and onboarding, documented success plans and quicker implementations, while partners can improve customer loyalty and better identify new cross-sell and upsell opportunities. Grant Writing Services Help Customers Secure Funding: Extreme will now offer grant writing services, enabling partners to help eligible customers take advantage of the millions of dollars of grant funds that are available each year for funding projects that require networking solutions. Beyond writing services, this team of experts can help customers and partners identify funding opportunities for global projects, create proposal and grant narratives and provide management and assistance throughout the grant award process, including successful project implementation plans once grants are awarded. “Partners are crucial to our long-term success, which is why we are focused on providing differentiated experiences that help us collectively meet both business and revenue goals." -Scott Peterson, Senior Vice President of Global Channels, Extreme Networks Executive Perspectives Scott Peterson, Senior Vice President of Global Channels, Extreme Networks “Partners are crucial to our long-term success, which is why we are focused on providing differentiated experiences that help us collectively meet both business and revenue goals. These new program enhancements will help our partners deepen their technical knowledge, strengthen their market position and fill skills gaps within their organizations. Our program offers a balance of technical expertise, successful selling motions and value-added services that differentiate the performance of our products in market.” About Extreme Networks Extreme Networks, Inc. (EXTR) is a leader in cloud networking focused on delivering services that connect devices, applications, and people in new ways. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website at https://www.extremenetworks.com/ or follow us on LinkedIn, YouTube, Twitter, Facebook or Instagram.

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CHANNEL PARTNERSHIPS

Vendavo Acquires Market Medium, a Cloud-Based Rebate and Channel Management Solution Provider

Vendavo, Market Medium | July 26, 2022

Vendavo, the global market leader in B2B price management and commercial excellence solutions, has acquired cloud rebate and channel management solution provider, Market Medium. The acquisition significantly accelerates Vendavo's roadmap to enable manufacturing and distribution organizations as they optimize revenue growth and profitability. The addition of Market Medium brings deeper and more robust channel incentive management capabilities to Vendavo's market-leading price optimization and CPQ solutions that will empower customers to maximize their revenue and profitability through intelligent supplier programs, pricing, sales intelligence, sales quoting and agreements, and channel revenue management. "For more than two decades, we've been empowering enterprise B2B companies to unlock commercial growth and profitability," said Bruno Slosse, President and Chief Executive of Vendavo. "For more than two decades, we've been empowering enterprise B2B companies to unlock commercial growth and profitability," said Bruno Slosse, President and Chief Executive of Vendavo. "The breakthrough combination of Vendavo and Market Medium sets a new standard for price and channel management solutions and provides our customers with key new capabilities in managing commercial excellence and unlocking profitability." Today's commercial excellence leaders are consistently looking for more ways to uncover additional revenue, improve margins, and reduce financial risks. Challenged by hyperinflation, supply chain issues, global crises, and economic uncertainties, it has never been more important for B2B enterprises to have complete control and visibility across the entire commercial landscape, sales channels, and partner ecosystems. As Vendavo and Market Medium join forces, manufacturers will be able to more seamlessly manage manufacturer, distributor, and wholesaler rebate programs, build and scale sophisticated incentives, and nurture partner engagement all while boosting sales, and preserving margins. The combination further empowers businesses to more efficiently track supplier and vendor rebate programs, meet margin guidelines on sales, and pass-through promotions to B2B partners and customers without revenue leakage. "Managing and optimizing channel management programs can be complex. Over the years, the team at Market Medium has taken strides to help our customers simplify through innovation, automation, and channel integration," said Saravanan Krishnakumar, Co-Founder of Market Medium. "Joining forces with Vendavo is a transformative step in our pursuit of partner experience excellence. We look forward to continuing to streamline rebate and pricing processes between suppliers, distributors, and retailers as part of the Vendavo family." Vendavo's AI-embedded solutions have driven – on average – $26 million in annual incremental profit for B2B enterprises. Vendavo welcomes Market Medium customers like Genpak, McLane, and C&S Wholesale Grocers and is now poised to process billions of dollars in rebates and make deal management simpler. This acquisition expands Vendavo's vertical expertise in the manufacturing, high tech, wholesale distribution, and life sciences industries, strengthens rebate management capabilities for current customers, and reinforces Vendavo's commercial excellence leadership position in the market. About Vendavo Vendavo's AI-embedded pricing and sales solutions power the shift to digital commerce for B2B companies, unlocking value, growing margin, and accelerating revenue. With the Vendavo SaaS commercial excellence platform and our best-in-class CPQ and price optimization solutions, our customers develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness and improve customer experience. Vendavo has offices in Denver, Düsseldorf, Prague, and Stockholm. For more information, please visit http://www.vendavo.com About Market Medium Market Medium provides channel incentive management solutions in the cloud for manufacturers, distributors, wholesalers, and retailers. It handles the end-to-end lifecycle for rebate calculation, processing and settlements with seamless integrations to a wide range of ERP applications.

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CHANNEL PARTNERSHIPS

Apica Announces Global Channel Partner Program for Digital Performance Monitoring

Apica Systems | May 21, 2022

Apica Systems, the leader in digital performance monitoring, announced the Apica Partner Program designed to empower global channel partners to increase the adoption and integration of advanced synthetic monitoring and load testing tools. The program supports resellers & MSPs, system integrators, and technology partners. By establishing a global partner program Apica enables its partners to increase revenue and accelerate their growth. The two-tiered program includes incentives, training, and streamlined contract management across all tiers. "Our goal is to help partners become highly effective and more profitable in solving some of the most complex digital performance challenges their customers face today, As the demand for greater visibility into complex and distributed IT environments continue to grow, we offer global channel partners the expertise, speed, and scale enterprise teams need to rise above the risk, cost, and complexity of today's end-user performance needs." Gord Boyce, CRO at Apica Apica's platform ensures early detection that helps companies with complex IT infrastructures monitor and test business-critical applications and APIs. The result is better insights that quickly solve outages and issues before your customers notice. Apica is committed to being a strategic, channel-focused partner that offers the following benefits: Powerful active monitoring platform: Apica's platform combines active monitoring and load testing to ensure the health and performance of all applications. The result is an early warning and detection system that closes the visibility gaps in end-user monitoring while eliminating revenue loss and increasing customer and employee satisfaction. Grow Sales Revenue: Partners who leverage the Apica platform gain greater access to organizations of all sizes that are increasingly focused on improving digital experiences and performance needs. By solving these complex monitoring gaps, partners will grow revenue and market share with unrivaled active monitoring. Deep Knowledge: From sales to full implementation training, partners will have the tools and resources necessary to maximize success with Apica through a complete training curriculum. Recurring revenue streams: The Apica Partner Program creates recurring revenue streams through its subscription-based model. The flexibility of the program allows partners to leverage the technology directly and build a professional services or managed services practice around the platform. "We are excited to see the momentum happening in the digital performance space and see this as an opportunity to help simplify partner engagement, support the growing types of partners and help our partners adapt to new customer buying models," said Matt Wilkinson, VP of Revenue Operations at Apica. "The new program includes three new partner tracks - Reseller, Systems Integrator, and Technology Integration. The result is an ecosystem where partners can operate in a software sales and services business model, with expertise in areas such as Synthetic, API and On-premises Monitoring, Load Testing, Cloud Migration, and Digital Experience Monitoring." About Apica Apica's active monitoring platform is used by global organizations to solve the most complex digital performance issues in today's multi-cloud, hybrid and on-premises environments. Apica delivers its scalable monitoring and detailed insights across any location, device, app, or authentication. Our SaaS platform reduces friction and time to resolution for cloud migrations, applications and underlying infrastructure outages ensuring all user experiences exceed expectations.

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MARTECH

Nextgen Group acquires stake in Sydney IT channel digital marketing firm Elastic Digital

Nextgen Group | July 06, 2022

Distributor Nextgen Group has acquired a strategic stake in Sydney digital marketing agency for the IT channel Elastic Digital. Elastic Digital specialises in digital marketing services for IT channel companies across vendors, distributors and resellers mostly based overseas, principally in the United States. The company also has a strategic partnership with global channel marketing platform ZiftONE. In its announcement, Nextgen said the acquisition came following a commissioned review by analyst firm Forrester, which found that investments in digital marketing capabilities and expanded reach would help the company remain a differentiated market maker. “We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said. “We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said. “As a result of the Forrester (Jay McBain) review we decided to double down on our digital marketing capability with a more scalable model that supports our geographical and services expansion. The Elastic Digital model has that in spades. “Our vendors and partners need that, and our Nextgen services businesses, such as oSpace and Optima need that type of GTM model. This gives us a tighter alignment with the rapidly growing enterprise cloud, software, and cybersecurity markets.” Nextgen will transition Bang into Elastic Digital and adopt Elastic as its lead agency brand, citing its global activities, recognition and relevance. Elastic Digital founder and managing director Cameron Avery will join Nextgen’s leadership team as its chief marketing officer, replacing Bang founder Martin Mason, who will continue scaling back his workload and take a new role as strategic consultant. Avery as CMO will be responsible for Nextgen’s global digital marketing strategies and execution across the distribution and channel service businesses. Acting Bang managing director Janice Tong has also been named APAC head of strategic marketing services, and will also report directly to Avery. Nextgen head of corporate marketing services Nick Love will also report to Avery. Commenting on the acquisition, Avery said, “After 10 years in Silicon Valley I was surprised to find a company with a vision as strong as the Nextgen Group’s when I returned to Australia. Their model gives enterprise cloud, software, and cybersecurity companies the tools they need to investigate, start up or rapidly expand in AsiaPac. This is a completely new and fresh approach.” “Elastic Digital’s demonstrated digital marketing capabilities in target industries will serve to strengthen and enhance their already impressive model.”

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Spotlight

If your business is not using video advertising, are you missing out? The answer is a definite “Yes.” Video content boosts organic traffic by 157%.That’s a significant boost that no business can afford to ignore. So, why then do so many businesses seem to forget about this highly effective tool? The answer is simple video content takes a lot of work to create.

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