Google is Creating Featured Snippets from PDF Content

This is the first time people are seeing this happen. Traditionally, Google would grab content from websites to render featured snippets.I could reproduce this myself, even when using the same query shown in the screenshot.It likely varies from user to user, based on what Google believes is most relevant to the individual. The most important takeaway for SEOs is that PDFs can now receive featured snippet placement, also referred to as position zero.That means, best practices that apply to optimizing web content for featured snippets may now apply to PDFs.