Google Hurt Pinterest’s Growth in 2018 by Deindexing Keyword Landing Pages

Pinterest’s recent IPO filing contains details about the site’s growth being hurt in 2018 due to a Google update.Google deindexed Pinterest’s keyword landing pages in the first quarter of 2018, which impacted search traffic and user growth throughout the rest of the year.Further, Pinterest says it may not be able to recover from the damage caused by Google’s actions.It’s not known why Google deindexed Pinterest’s landing pages as the exact details were not revealed.Here’s what is stated in Pinterest’s IPO filing regarding Google’s actions: Pinterest’s IPO filing also contains a general warning to investors that parts of its business are dependent on search traffic.To that end, the ability to maintain and increase the number of users directed to the service from search engines is out of Pinterest’s control. Pinterest goes on to say that it has already experienced declines in traffic and user growth as a result of Google’s updates, and expects to see further fluctuations in the future.