Google Continues to Command a Significant Share of Search Ad Revenue

Google maintains its position as leader in search advertising, with net revenue dropping less than one per cent since last year. According to a report from eMarketer, Google will net more than 73% of US search ad spending this year. Google is forecasted to lose only 2 percentage points in search ad revenue share between now and 2021. Search ad spending is growing overall, with search outlays projected to rise by almost 18%. Similar increases will continue through 2021. As predicted by eMarketer, search advertising will hold on to just less than a 43% share of the total digital market through 2023.