Google BERT Update What it Means

Google announced what they called the most important update in five years. The BERT update impacts 10% of search queries. What is BERT and how will it impact SEO? According to Google this update will affect complicated search queries that depend on context. The BERT algorithm (Bidirectional Encoder Representations from Transformers) is a deep learning algorithm related to natural language processing. It helps a machine to understand what words in a sentence mean, but with all the nuances of context. Google’s BERT Update improves how Google understands search queries. BERT analyzes search queries, not web pages. However, as Dawn said, on page SEO becomes more important in terms of using words in precise ways. Sloppy content may not be helped by the Google BERT update.