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Google: App Interstitials Will Cause Issues With Mobile-First Indexing

Google’s John Mueller has stated that app interstitials will be problematic when it comes to mobile-first indexing.For example, if an app interstitial replaces a website’s homepage, then that’s what Google will index in search results.Clearly that’s an issue as it’s the homepage that should be indexed. Mueller points to a Google Webmaster Central blog article that contains examples of acceptable alternatives to app interstitials