Google Ads to Explain Why Changes in Performance Occurred

Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. Advertisers can view explanations for changes in impressions, clicks, and cost. Google Ads will provide the most likely reasons behind why the changes occurred. With this new feature, advertisers can spend less time diagnosing performance changes and more time optimizing their campaigns. Look for it next time you’re comparing changes over time – significant changes will be emphasized in blue, as shown in the example below.