Google Ads Offers More Choices for Automated Bidding Strategies

Google Ads is expanding its automated bidding solutions by giving advertisers three more options to choose from. With outcome-based buying, advertisers can now pay only for the outcomes they care about. Previously, automated bidding only supported buying on a cost-per-thousand impressions (CPM) basis. Outcome-based buying supports cost-per-click buying for campaigns that use CPA or maximize conversion strategies. Google Ads Display & Video 360 will optimize bids to help advertisers get more of the actions they care about – such as clicks, conversions, and installs. Advertisers will only be charged for clicks.