Google Ads Makes it Easy to Share Audience Lists Across Accounts

Google | February 18, 2020

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel.
A new feature, called continuous audience sharing, is something advertisers can activate in their account settings as shown above. When opted in to continuous audience sharing, any remarketing lists created in a manager account will be automatically shared with all existing and future sub-accounts. Accounts can receive lists from multiple manager accounts, and you’ll still be able to control which audience lists are active.

Spotlight

Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. As a marketing channel that commands plenty of dedicated attention, it’s vital that marketers understand how to effectively market on mobile. Mobile is quite possibly the most personal channel that exists—it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced...


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CHANNEL PARTNERSHIPS

Alchemer Expands Partner Program Giving SaaS Providers, Market Research Firms, and Resellers Unique Offering to Drive More Business

Alchemer | September 29, 2022

Alchemer – a global leader in Customer Experience (CX) and enterprise feedback technology – announced today the launch of its expanded Partner Program. The program provides SaaS vendors and market research firms with new revenue streams, differentiated offerings, and additional features and functionality for their products and services. Traditional resellers can also leverage the Partner Program by adding Alchemer’s software to their portfolios. Only Alchemer offers partners the unique “Experience-in-Context” capability, which allows SaaS providers to directly enrich business processes and data with customer and employee feedback – all within the context of their solutions. By easily integrating Alchemer survey and customer feedback software into their software products, SaaS providers can extend their offering to deliver “Experience-in-Context” of their solutions. The Alchemer Partner Program also provides a great way for market research and consulting firms to leverage their unique methodologies to drive more business. Their expertise and intellectual property, combined with Alchemer’s market-leading software, allows them to extend and monetize their services. An Alchemer partnership strengthens these firms’ competitive positioning by capitalizing on their proprietary expertise. “We are excited to launch the expanded Partner Program,” said David Roberts, CEO of Alchemer. “We are excited to launch the expanded Partner Program,” said David Roberts, CEO of Alchemer. “In today’s business environment, every organization is looking to grow customer and employee loyalty and retention. This is best achieved by directly engaging customers and employees, and we help our partners do that best by leveraging their products, methodologies, and expertise to deliver ‘Experience-in-Context’ to their customers.” About Alchemer Alchemer offers the world’s most flexible feedback and data collection platform, with twice as many question types and a low-code design that allows innovative thinkers across organizations to solve real business problems cost-effectively. Alchemer serves more than 13,000 global customers, including many Fortune 500 companies. For more information about Alchemer visit www.alchemer.com.

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CHANNEL PARTNERSHIPS

CallTower Continues to Grow Global Channel Sales Team

CallTower | November 14, 2022

CallTower, an international leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions has expanded its Channel Partnership team with the addition of Global Director of OEM Alliances, Chuck Ward. Chuck Ward is a channel sales professional known for developing valuable strategic relationships and driving growth. In his 20-year technology career, he has a proven track record of working effectively with multiple partner types within the channel and developing partner programs to increase awareness and adoption with the top sellers in the industry. He prides himself on being a trusted resource for his partners and creating strategic initiatives that bring value to their organization. Chuck has received multiple channel awards for creating innovative partner development programs and executing business strategies. In his newest role as Global Director of OEM Alliances at CallTower, Chuck will bring his expertise in partner development to create strategic plans on how the partners he supports can accelerate results together. He will strategically develop, market, and sell to the Global Community, drive increased CallTower adoption, also increase marketplace knowledge and sales conversion through joint selling efforts. Ward joins CallTower’s additional Global Director of OEM Alliances Jessica Flannery-Ball in this role. She joined CallTower in October and brings over 20 years of direct and channel sales experience to the team. “We are excited to have Chuck join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “We are excited to have Chuck join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “His addition to our team is instrumental as we continue to grow the CallTower family globally.” “Chuck will be a great asset to our Global Channel team”, says CallTower’s Vice President of Global Channel Sales, Andy Ramos. “His ability to build meaningful relationships with partners and knowledge of the technology services distribution community will be beneficial to the team as we explore more global opportunities About CallTower Since its inception in 2002, CallTower has evolved into a global cloud-based, enterprise-class Unified Communications, Contact Center and Collaboration solutions provider for growing organizations worldwide. CallTower provides, integrates and supports industry-leading solutions, including Microsoft® Teams Direct Routing, Operator Connect, Office 365, GCC High Teams Audio Conferencing and PSTN, Cisco® Webex Calling / UCM, Cisco® CCPP, CT Cloud UCaaS, CT Cloud Meeting powered by Zoom and four contact center options, including Five9 for business customers.

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CHANNEL PARTNERSHIPS

Impartner Business Planning Levels Up Partner Experience

Impartner | September 16, 2022

Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), launched Impartner Business Planning within its PRM—scaling your channel and engaging partners like never before. Impartner Business Planning accelerates revenue in your entire channel. Impartner Business Planning ends managers' dreading the quarterly business reviews (QBRs) with their partner channel. The increased collaboration, transparency, and automation help companies create business plans with all segments of partners—maximizing the productivity of the largest ones and fully engaging even the very smallest. "Business planning with partners is no longer a check-off item or something to dread," said Gary Sabin, VP of Product at Impartner. "Business planning with partners is no longer a check-off item or something to dread," said Gary Sabin, VP of Product at Impartner. "Impartner brings more accountability into the process through collaboration—not top-down micro-management—making partner planning meetings more productive, more fulfilling and even more enjoyable with the end result being increased revenue." Impartner Business Planning motivates and manages partners with clear performance measures and objectives, enhancing the overall partner experience. Most companies perform business planning through spreadsheet applications and one-off systems, which impacts partner experience. Today, partners decide whom they want to do business with based on the experience they receive, especially compared to competitors. Business Planning provides a competitive advantage in partner experience. Impartner Business Planning provides better collaboration with partners. It works with any CRM system. Channel managers can drag and drop pre-built metrics using standard objectives or build their own based on the partners' business. They can also establish two-way communication of these metrics with message threads, templated plans for different levels of partners and automated instructions. Business Planning provides easy access to current performance measures and attainment status. The system displays progress updates and tracks the history of business plan details. Business Planning extends the value of Impartner's Journey Builder, Program Compliance Manager and MDF applications by tracking and displaying the progress of journeys, tier badges and percent of MDF funds used. The new product helps customers achieve more revenue with all levels of partners. It allows customers to deepen relationships and effectiveness of the top-performing partners, but it also engages the smallest, lower-tier partners. With new partners, channel chiefs can automatically track metrics like lead distribution, deal conversion and revenue targets and set goals for channel certification completion. Business Planning is available in Impartner PRM for all customers now. To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here. About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.

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OMNI CHANNEL MARKETING

Hytera Launches Partner Recruitment Program in Asia and Africa

Hytera | November 02, 2022

Hytera Communications (SZSE: 002583), a leading global provider of professional communications technologies and solutions, launched its partner recruitment program opening to companies in countries of Asia and Africa. As a key player in the professional communications market, Hytera offers one of the most comprehensive product portfolios consisting of Digital Mobile Radio (DMR), Push-to-talk over Cellular (PoC), and Terrestrial Trunked Radio (TETRA) series radios, body cameras, and accessories. Owing to its decades of experience in the market, Hytera has served a wide range of industry verticals including public safety, utility, oil and gas, transportation, emergency response, hospitality, private security, and facility management. The new program is developed to further expand Hytera’s global partner network made up of distributors, resellers, system integrators, and mobile operators. It will add momentum to Hytera’s growth, particularly in Asia and Africa. “With the new partner program, we offer a list of benefits for Hytera channel partners and vertical industry partners,” said Wilson Hu, Director of Hytera Channel Development Dept. The new program is developed to further expand Hytera’s global partner network made up of distributors, resellers, system integrators, and mobile operators. It will add momentum to Hytera’s growth, particularly in Asia and Africa. “With the new partner program, we offer a list of benefits for Hytera channel partners and vertical industry partners,” said Wilson Hu, Director of Hytera Channel Development Dept. “Hytera Partner Enabling Plan is also in place to help newly onboard partners and empower them to scale up profitability in existing markets as well as expand into new ones.” The program includes benefits in sales incentives, financing terms, joint marketing, after-sales services, and manufacturer-assigned leads. In addition, the Hytera Partner Enabling Plan aims to give businesses an additional competitive edge by ensuring each partner meets a global quality standard. High standards matter for professional communication users, as they must be able to rely on their communication equipment to help them conduct their daily operations more efficiently, productively, and safely. Working with best-in-class channel partners and industry partners lies at the heart of Hytera’s ability to deliver value to its users. Only by working closely together can Hytera and its partners ensure that the diverse requirements of professional communications are met. The combination of high-quality communication products and service provision from Hytera will give partners the necessary competitive edge to win more business and accelerate their growth. Now is the ideal time to partner with Hytera, as the global trend toward digitization offers a great opportunity for the ICT industry. Increasingly more industries are looking to improve efficiency, boost productivity and reduce costs by digitizing their operations, especially communications systems. Learn more about Hytera Partner Recruitment Program:https://bit.ly/3NiGFaE About Hytera Hytera Communications Corporation Limited (SZSE: 002583) is a leading global provider of professional communications technologies and solutions. With voice, video and data capabilities, we provide faster, safer, and more versatile connectivity for business and mission critical users. We make the world more efficient and safer by enabling our customers to achieve more in both daily operations and emergency response. Learn more at https://www.hytera.com/en/home.html.

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Spotlight

Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. As a marketing channel that commands plenty of dedicated attention, it’s vital that marketers understand how to effectively market on mobile. Mobile is quite possibly the most personal channel that exists—it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced...

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