Global Advertising Network of the Year: BBDO

The network has shown that it can create consistently good work for global clients and led the push for gender equality by winning the first glass Lion

As ever, it’s about the work, the work, the work at BBDO. And on this front, the network did not disappoint in 2015. Its global Pedigree activity pursued the idea that dogs bring out the best in people and showed BBDO could marshal its agencies to create a cohesive campaign-running across continents.

BBDO �� led by the chief executive, Andrew Robertson and the chair- man, and chief creative officer, David Lubars – also got the world talking about a major new global client – Mattel. ‘Imagine the possibilities’ for Barbie filmed people’s reactions when young girls took on various professions to illustrate how the doll helps kids envisage their future. The empowering message ensured plenty of coverage for the brand and the spot was a viral hit with more than 16 million views on YouTube.