GIFs and Google: Good Content or Bad SEO Practice?

After a 55 million dollar investment from venture capital funders, the world’s largest website for animated GIF search and creation, Giphy, is on the rise—and with it has come the increasing popularity of GIF content. As Giphy says on their own blog, GIF-content is actually redefining and revolutionizing the way people share information. An animated GIF (arguably pronounced both as “jif” and “gif”) is a type of media file that can be inserted into personal messages as well as public content online to express emotions or scenarios in a more dynamic and entertaining format.