Channel Partnerships

GFI Software's MSP Partner Program Named Best Program of the Year

Best_Program_Year

GFI Software, the global leader in software solutions for small and medium-sized businesses (SMBs), announced today that Channel Partner Insight Network, a brand of The Channel Company EMEA, recognized GFI Software with the highly coveted Best Managed Service Provider (MSP) Partner Program award during the MSP Innovation Awards Europe 2023. This recognition validates GFI Software's investment in empowering and supporting its global network of thousands of distributor and reseller partners.

Out of all the nominees, GFI Software was the only channel partner shortlisted in an impressive four categories for the MSP Innovation Awards. These categories included Best MSP Partner Program, which GFI won, Best Vendor For MDF Support, Best Vendor Security Offering, and Best Vendor for Partner Growth Enablement. Recognition in these competitive categories exemplifies GFI Software's comprehensive approach to delivering exceptional value and support to its MSP community.

"The GFI team is proud to receive the Best MSP Partner Program award at the MSP Innovation Awards Europe 2023," said Eric Vaughan, GFI Software's CEO. "Managed Service Providers are growing dramatically as SMBs shift to full-service providers to streamline their operations. At GFI, we are focused on delivering more software, support, and technology to provide MSPs with what they need to achieve their business goals and scale their growth. We are grateful for the trust and confidence our partners have placed in us and will continue to innovate and invest in their success."

Reflecting the core values of the MSP Innovation Awards, the GFI MSP Partner Program is designed to fuel growth and innovation. With a 100% channel model, a strong incentive program that includes a creative Marketing Development Fund (MDF), and hands-on enablement, GFI Software empowers its partners to serve their customers no matter where they are in the world.

GFI Software's recognition highlights its commitment to continuously developing cutting-edge IT solutions. This commitment shines through in the launch of GFI AppManager, a brand-new product that provides MSPs with a unified dashboard for comprehensive IT management.

GFI AppManager brings together all customers and all products on one single screen - including those from other vendors. Thanks to its open API, this single pane of glass solution is fully extensible and can include also non-GFI products. GFI AppManager is specifically tailored to help MSPs grow and manage more, with fewer resources, and is changing the industry with this unique approach.

GFI Software has also unveiled a new, purpose-built security offering for MSPs: Firewall As a Service (FWaaS). Built on the robust foundations of GFI KerioControl's advanced firewall and unified threat management features, FWaaS offers enhanced flexibility, a new billing model, and additional central management capabilities - an ideal solution for MSPs navigating today's complex security landscape. This drive to meet new challenges was recognized when GFI Software was nominated for the Best Vendor Security Offering, showing GFI Software's unwavering focus on leading the industry forward.

ABOUT THE MSP INNOVATION AWARD EUROPE

The MSP Innovation Award Europe, organized by Channel Partner Insight, is designed to recognize outstanding European channel players and vendors who have demonstrated innovation, excellence, and impact in the MSP industry. This independent award program showcases the latest thinking, solutions, and growth in the European channel over the past year.

ABOUT GFI SOFTWARE

GFI Software develops business-essential software for small and medium-sized businesses. 40,000+ customers choose GFI Software solutions for their network management and performance, security, and collaboration applications. GFI Software is available through thousands of dedicated partners worldwide. For more information, visit gfi.com.

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Channel Partnerships

Sevco Security Unveils New Channel Partner Program to Help Organizations of All Sizes Automate Discovery

Business Wire | November 03, 2023

Sevco Security, the cloud-native CAASM platform that delivers the industry’s most accurate, continuously updated IT asset inventory, today announced the launch of the Sevco Channel Partner Program, including an incentive-based program to reward channel partner representatives for driving new deals and evaluations with Sevco. This new tiered sales performance incentive fund (SPIFF) program includes generous monetary incentives and significant discounts on Sevco’s SaaS-based 4D Asset Intelligence Platform for its partners. “We’re excited to announce the launch of the Sevco Channel Partner Program because we understand how integral channel partners are for organizations trying to understand the cyber tool landscape, simplify the procurement process, and drive immediate value by understanding how these tools deliver better outcomes together,” said Trace Sheridan, Director of Strategic Partnerships at Sevco Security. “Because our platform is able to identify previously unknown devices within an IT environment, Sevco is uniquely positioned to better help our reseller community understand their customers’ asset landscape through correlation of device, user, software and vulnerability data.” In today’s cloud-native business environment, most organizations have the tools necessary to help secure their IT environments. However, they likely don’t have full visibility into how well those tools are deployed across company-owned assets. This lack of visibility into the assets that need to be managed and protected upends the very foundation of every major security framework, presenting a major challenge for security teams – how can you protect what you can’t see? Sevco’s 4D Asset Intelligence Platform provides comprehensive real-time asset visibility and fulfills CIS Critical Security Control 1: actively managing, inventorying, tracking, and correcting all enterprise assets. Sevco automates discovery and remediation of security gaps, vulnerabilities, and risks. With the asset data and real-time intelligence provided by Sevco, security teams can make faster, accurate, evidence-based decisions to close security gaps that appear when devices are unprotected. The Sevco 4D Asset Intelligence Platform integrates seamlessly with existing security stacks at scale, allowing service providers to quickly increase security operations center (SOC) efficiency and better serve their customers by protecting them from threats. The Sevco Channel Partner SPIFF will run from November 1, 2023 until January 31, 2024 – all deal registrations must be submitted by January 31, 2024. About Sevco Security Sevco is the cloud-native CAASM platform delivering the industry’s most accurate, real-time IT asset inventory. Hundreds of companies rely on Sevco's 4D Asset Intelligence engine to bridge the gap between IT and security teams. By providing a continuously updated inventory of assets across IT, public/private cloud, IoT devices, operational technology (OT), supply chain, contractors and remote users, Sevco autonomously identifies and closes previously unknown security gaps, while dramatically improving incident response. Sevco’s patented asset telemetry uncovers significant security gaps and out-of-compliance assets in every deployment without fail. Founded in 2020 and based in Austin, Texas, Sevco is backed by SYN Ventures, .406 Ventures, Accomplice, and Bill Wood Ventures.

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Martech

Impartner celebrates 3 years as a Partner Management Grid Leader

Impartner | September 15, 2023

Impartner has reaffirmed its leadership by securing the top position in G2's 2023 Fall Report for Partner Management, maintaining its number-one ranking. This recognition spans all categories, including Overall Partner Management, Enterprise, and Mid-Market customer reviews, mirroring the results from the previous quarter. G2, the world's largest and most trusted software review platform, solidifies Impartner's status as the leading performer in channel marketing. Dave R. Taylor, Impartner CMO, remarked, "Impartner basks in the ongoing recognition of day-to-day users, along with the recent top rankings from analyst groups." He added, "Our partner management solutions have evolved into the de facto' go-to' standard for companies starting or scaling their partner ecosystems. Today's G2 report validates our hard work and the value we bring to our users." [Source: Cision PR Newswire] Impartner has sustained its leadership standing on the Through-Channel Marketing Grid Report for six quarters while also becoming a leader in the recently introduced Partner Ecosystems Platforms Grid category during the summer season. Furthermore, the company has retained its top rank in Overall Partner Management for six consecutive months. Additional insights from the report indicate that Impartner boasts a 4.5 out of 5-star rating based on over 400 G2 reviews. Besides, an impressive 91% of Impartner customers are inclined to recommend the platform and an equally high percentage express satisfaction with the ease of conducting business with Impartner. Following the previous quarter's G2 report, Impartner has completed the development of two significant product updates. The first is the introduction of the Partner Marketplace, which facilitates direct connections between vendors and potential customers by enabling qualified channel partners to feature themselves prominently on the vendor's primary website, thereby promptly generating demand. Additionally, Impartner has launched a novel Partner Referral solution featuring referral link generation. This innovative influencer marketing technology is a pivotal tool, unlocking many go-to-market selling strategies for reseller networks spanning various industries. About Impartner Impartner is one of the industry's swiftest-growing and most distinguished suppliers of channel management technologies. This includes its foremost offerings of Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which play a pivotal role in assisting companies across the globe in the effective management of their partner relationships, the cultivation of demand through partner networks, and the expedited enhancement of revenue and profitability via indirect sales channels.

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Marketing Strategy

Senior Global Channels and Alliances Leader Joins SmartBear to Support Partner Growth Worldwide

Business Wire | October 17, 2023

SmartBear, a leading provider of software development and visibility tools, has appointed Sean McGinn as SVP Global Indirect Sales and Worldwide Partners to lead the company’s global channel and partner efforts. He was previously Global Head of Partnerships at Tamr, a leader in data products, where he developed a partnership and alliances program with major cloud vendors, select resellers, strategic ISVs, and systems integrators globally from the ground up. Sean brings more than 25 years of business development and channel partner experience from multiple enterprise software companies. We are delighted to have Sean join the SmartBear team, said Melissa Campbell, CRO at SmartBear. "With over two decades of experience driving partner-led revenue growth, Sean has consistently shown an exceptional ability to build strong strategic partnerships, lead high-performing sales teams, and scale business through indirect channels. Our partners are a crucial component of our success, and Sean's experience will help us continue providing maximum value to these important relationships. We are confident Sean will seamlessly integrate into our culture of excellence and customer focus as we continue providing best-in-class solutions to dev teams across the software development lifecycle.” Prior to Tamr, Sean served SAP for 12 years in various business development and partnership roles, including leading strategic cloud partnerships for SAP's enterprise-focused cloud business. He was Vice President, Global Systems Integrators at Virtustream and Director, Channel Strategy and Development at Enterasys Networks, among other roles. Sean began his career in the U.S. Army as a military intelligence officer stationed at various U.S. and overseas locations, including Brussels, Belgium; Izmir, Turkey; the Pentagon, Washington D.C.; and the Republic of Korea. “High-performing partner and channel teams are key to scaling company revenue and driving profitable growth,” said Sean McGinn. “In concert with cross-functional departments, I am looking forward to working with the SmartBear team to dramatically scale our indirect sales efforts while supporting everyone’s contributions as they continue to grow in their careers.” SmartBear has been strengthening its presence in the EMEA and APAC regions, home to a wealth of technical talent and some of the world's fastest-growing economies where there is increasing demand for software development tools. Local partners are participating in panel discussions at SmartBear Connect London, taking place on Wednesday, October 11, 2023. SmartBear strategic partners are part of a globally growing network of cloud vendors, ISVs, and solution providers, including distributors, consultants, systems integrators (SI), technology deployment consultancies, and value-added resellers (VARs). To learn more about the SmartBear Partner Program, visit: https://smartbear.com/partners/overview/ About SmartBear SmartBear provides a portfolio of trusted tools that give software development teams around the world visibility into end-to-end quality through test management and automation, API development lifecycle, and application stability, ensuring each software release is better than the last. Our award-winning tools include SwaggerHub, TestComplete, BugSnag, ReadyAPI, Zephyr, PactFlow, and Stoplight, among others. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft. With an active peer-to-peer community, we meet customers where they are to help make our technology-driven world a better place. SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve. Learn more at smartbear.com, or follow on LinkedIn, Twitter, or Facebook.

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Marketing Strategy

Corero Announces "Partner-First" Go-to-Market Strategy

PR Newswire | October 04, 2023

Corero Network Security (LON: CNS), the specialists in distributed denial of service (DDoS) protection solutions, today unveiled its "partner-first" go-to-market strategy and enhanced partner program. Effective October 1, all new Corero business globally will be sold in collaboration with its channel partners. Today, the majority of Corero new business is conducted with partners. The next stage in the go-to-market strategy will focus on investing in strategic partnerships and driving Corero's growth plans through them. Our partnerships play an integral role in our success, and we are committed to investing in these relationships, said Tanya Alfonso, Chief Revenue Officer at Corero Network Security. Partners will enjoy high satisfaction and recurring revenue. Working hand in hand, we can accelerate the momentum we are seeing today. Incorporating partner feedback, Corero's revamped partner program includes: Turnkey marketing campaigns for lead generation Simplified two-tiered program with clear partner deal discounts New partner portal with enhanced collaboration on leads and opportunities Corero subject matter expert sales support "Strengthening our ties with our channel partners is not just a strategy; it's a commitment to mutual growth and customer satisfaction, with our customers ultimately benefiting," said Erik Britt-Webb, Vice President of Strategic Alliances and Channel at Corero Network Security. Speaking on behalf of Netceed, one of Corero's best channel partners, James DeCoe, Senior Vice President of Products, Procurement, and Technology, said, "Netceed has a long-term relationship with Corero. They are among our most successful security partnerships. Their values and commitment to partnership are underscored by their strategy of only servicing customers through partners and the addition of their enhanced partner portal. Netceed is proud to continue our strong partnership together with Corero." To learn more or become a partner, visit www.corero.com/partners. About Corero Network Security Corero Network Security is a leading provider of DDoS protection solutions, specializing in automatic detection and protection solutions with network visibility, analytics, and reporting tools. Corero's technology protects against external and internal DDoS threats in complex edge and subscriber environments, ensuring internet service availability. With operational centers in Marlborough, Massachusetts, USA, and Edinburgh, UK, Corero is headquartered in London and listed on the London Stock Exchange's AIM market (ticker: CNS). For more information, visit: https://www.corero.com.

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Cloud (Saas) technology is known for being a cost-effective solution with quicker implementations, minimal use of hardware, and low maintenance costs. For your indirect tax function, regardless of whether you use native ERP functionality or an integrated on-premise tax engine to calculate tax, there are both external and interna

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