MULTI CHANNEL MARKETING

Gary Abad Joins LogRhythm as the VP of Global Channels

LogRhythm | September 17, 2022 | Read time : 04:00 min

Gary Abad
LogRhythm, the company helping busy and lean security operation teams save the day, today announced the appointment of Gary Abad as VP of Global Channels. Abad joins LogRhythm as an accomplished channel sales leader with 25 years of experience in Senior Channel leadership positions with Trustwave, Ivanti, Meru Networks (acquired by Fortinet), Kaspersky Labs, and F5 Networks.

Abad has extensive experience in having a successful track record of sales development and results, with the ability to build strong channel sales organizations and effective worldwide partner programs. He has also led large and complex teams in the technology industry selling hardware, software, cloud, and security solutions and professional services.

“Having first started at LogRhythm back in 2015, I’m thrilled to be rejoining the company’s strong team of experts and impressive senior leadership team,” said Abad. “LogRhythm continues to gain more momentum every year and I am looking forward to driving channel revenue and expanding the reach and benefits of LogRhythm’s solutions to new channels and key partnerships.”

At LogRhythm, he will be responsible for growing the company’s global channel partner program, increasing the channel’s LogRhythm market penetration, and providing LogRhythm’s partners with best-in-class support as they address increasing customer demand for best-of-class cyber security solutions.

“As LogRhythm MSSP Partner of the Year, Avertium collaborates with LogRhythm to deliver the best cyber defense operations in security,” said Jeff Schmidt, CEO of Avertium.

“As LogRhythm MSSP Partner of the Year, Avertium collaborates with LogRhythm to deliver the best cyber defense operations in security,” said Jeff Schmidt, CEO of Avertium. “We are excited to continue our collaboration alongside Gary to meet the evolving threats that face our customers.”

This new appointment validates LogRhythm’s mission to continue meeting the needs of its customers and extending its position as an industry leader. LogRhythm’s leadership is focused on providing a platform for end-to-end threat lifecycle management that makes it easier for customers to detect, investigate and neutralize attacks in this ever-changing threat landscape.

“Abad brings significant experience to our executive team and shows a passion for the direction that LogRhythm is headed in building trust with customers through continuous innovation,” said David Kluzak, CRO of LogRhythm. “With his background, we have no doubt Abad will grow our world-class channel sales teams and drive valuable new partnerships.”

To learn more about LogRhythm, visit the website.

About LogRhythm
LogRhythm helps busy and lean security operations teams save the day — day after day. There’s a lot riding on the shoulders of security professionals — the reputation and success of their company, the safety of citizens and organizations across the globe, the security of critical resources — the weight of protecting the world.

LogRhythm helps lighten this load. The company is on the frontlines defending against many of the world’s most significant cyberattacks and empowers security teams to navigate an ever-changing threat landscape with confidence. As allies in the fight, LogRhythm combines a comprehensive and flexible security operations platform, technology partnerships, and advisory services to help SOC teams close the gaps. Together, LogRhythm and our customers are ready to defend. Learn more at logrhythm.com.

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CHANNEL PARTNERSHIPS

Anomali Announces New Platinum Elite Technical Certifications for Global Partner Engineers

Anomali | November 16, 2022

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Since launching its all-new partner program in March 2022, Anomali has continued to invest in the channel, doubling its channel field personnel and hiring a dedicated Director of Channel Enablement. “To date, the Resilience Partner Program has absolutely energized our partner base, more than tripling our partner engagement in just the first six months,” said Chris Peterson, VP Worldwide Partnerships at Anomali. “By making our Platinum Elite Enablement Program available to all partners – GSI, value-added reseller, or MSP – Anomali is further investing in our partners, providing additional routes to market and enabling new services-driven revenue opportunities.” The new training is delivered as a hybrid learning model, incorporating both instructor-led and hands-on labs. It comprises three flexible modules, allowing partners to match technical skill development to their business model and scale their Anomali practice. The three available certifications are: Anomali Proof of Value Certified Engineer - Focused on pre-sales technical skill development; Anomali Certified ThreatStream Engineer - Further enabling partner engineers to deliver implementation and integration services for Anomali ThreatStream; and Anomali Platform Certified Engineer - Enabling partner engineers to deliver implementation and integration services for The Anomali Platform. “The technical certification training from Anomali is phenomenal,” said Paul Lim, Regional Director, ANZ at Netpoleon. “The cloud delivery environment and interaction with Anomali engineers gives us the hands-on experience we can apply immediately into new service offerings for our channel partners and customers." Platinum Elite is the top tier in the Anomali Resilience Partner Program and provides partners with several enhanced benefits to maximize margins and increase partner routes to market with The Anomali Platform, including: Licensing to The Anomali Platform for the delivery of billable services; Additional margins on the resale of the Anomali solutions; CPE credits against CISSP continuing education requirements for partner engineers; and Enhanced technical knowledge to deliver customer facing POV and implementation engagements. "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. “Anomali’s new modular technical enablement program provides this. It also showcases Anomali's continued commitment to the channel, giving our partners’ engineers the skills necessary to deliver great support to their customers and scale their Anomali business.” "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. The Anomali Platform is a suite of products that work together and easily integrate into existing security stacks across multi-cloud, on-premises, and hybrid deployments. The Integrated product offerings, deliver new and uniquely differentiated security visibility use cases to stop attackers and their breaches, including ransomware. The product suite includes Match, a big data engine that correlates all telemetry with global intelligence to detect and respond at scale; ThreatStream, the leader in threat intelligence management and the largest repository of global intelligence; and Lens, the industry’s only Natural Language Processing (NLP) extension that identifies all threats and IOCs in public and private data to detect the latest threats. About Anomali Anomali is the leader in modernizing and scaling security operations, delivering breakthrough levels of security visibility and intelligence-driven threat detection & response. In a world filled with SIEM, SOAR, XDR, the Anomali Platform amplifies visibility, integrating with existing security controls, and enriching them with actionable context to stop the adversaries. Anomali helps customers and partners transform their SOC platform by elevating security efficacy and reducing their cost with automated processes at the heart of everything. The solution is anchored in big-data management and boasts the world’s largest repository of global intelligence that supports native-cloud, multi-cloud, on-premises, and hybrid deployments. Founded in 2013, Anomali serves global B2B enterprise businesses, large public sector organizations, ISACs, ISAOs, service providers, and Global 1000 customers to help safeguard the world’s critical infrastructure, companies, and people. Leading venture firms, including Google Ventures, General Catalyst, and IVP, back Anomali. Learn more at www.anomali.com.

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CHANNEL PARTNERSHIPS

Sonicu joins Schneider Electric Exchange Platform as a Certified Technology Partner

Sonicu, Schneider Electric | September 22, 2022

Sonicu, a leading provider of critical environmental monitoring solutions for healthcare systems across the nation, joins Schneider Electric, the leader of digital transformation in energy management and automation, as a Certified Technology Partner and member of its Exchange Platform. Schneider Electric's Exchange Platform is a digital marketplace that connects experts and peers in a digital ecosystem, unifying multi-disciplinary expertise in one collaborative community. The Exchange community gives entry for Sonicu to co-collaborate, co-innovate, and enhance its critical environment and monitoring solutions portfolio with an elite network of trusted experts. Sonicu's critical environments solutions and services protect some of the most respected health systems across the nation. As Certified Technology partner, Sonicu will drive innovation at scale to deliver superior operational visibility, asset management and protection, and compliance reporting to its current and growing list of healthcare customers. "We know hospitals and other healthcare facilities rely on Schneider Electric and its trusted network of partners to accelerate digital transformation, improve facility operations, energy efficiency, and patient care. We're excited to join the Exchange Community as a Certified Technology Partner and look forward to solving problems with this customer-focused organization." said Joe Mundell, Chief Revenue Officer, Sonicu. Already in 40% of the world's hospitals, including five of the top ten, Schneider Electric's EcoStruxure™ for Healthcare solutions combine connected products and edge control, apps, analytics, and services to help hospitals and healthcare facilities address tomorrow's challenges, today. "Healthcare facilities of the future will rely on technology to deliver improved sustainability, resiliency, hyper-efficiency, and people centricity. As a member of our Technology Partner Program, Sonicu will leverage EcoStruxure™ , our IoT-enabled, interoperable, platform to co-innovate solutions that enable those outcomes." David Evans, Global Healthcare Segment Lead at Schneider Electric Sonicu's membership to the Schneider Electric Exchange Community and status as a Certified Technology Partner compliments the values of its recently released Channel Partner Program. "We've invested in our technology to make it easier for our customers to install, implement and improve their operations and we're excited to be upgrading our partnerships with this exciting opportunity to be part of the Schneider Electric Exchange," said Joe Mundell, Chief Revenue Officer, Sonicu. "We've invested in our technology to make it easier for our customers to install, implement and improve their operations and we're excited to be upgrading our partnerships with this exciting opportunity to be part of the Schneider Electric Exchange," said Joe Mundell, Chief Revenue Officer, Sonicu. To learn more about Sonicu, visit our profile on the exchange. To learn more about Schneider Electric's Exchange Platform and its Technology Partner Program, visit https://exchange.se.com/.

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CHANNEL PARTNERSHIPS

Zebra Introduces New PartnerConnect Location and Tracking Specialization for Channel Partners

ZEBRA TECHNOLOGIES | October 13, 2022

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced the new PartnerConnect Location and Tracking Specialization for partners focused on selling RFID and real-time location systems (RTLS). Developed as a strategic component of Zebra’s award-winning PartnerConnect™ program, the new Location and Tracking Specialization provides resellers with the tools they need to drive RFID and RTLS sales and help businesses successfully deploy these solutions for transformational business benefits. Zebra’s Location and Tracking Specialization recognizes partner expertise and investment in passive and active RFID and RTLS technology solutions. Qualified program members will have exclusive access to business-building benefits including pre-qualified leads, growth incentives, discounts on stock RFID label offerings, go-to-market support, marketing funding, increased channel account management and planning as well as a customizable logo recognizing their expertise in the industry. Specialists in the program can sell and deploy location and tracking solutions while advanced specialists can sell and deploy at an enterprise-wide scale and deliver advanced integrations. "Zebra’s new Location and Tracking Specialization provides us with a competitive advantage that will allow us to strategically grow our business while enabling us to build a deeper relationship with Zebra and our mutual customers deploying RFID and RTLS solutions,” said Gary Randall, Vice President of Sales and Marketing at American Barcode and RFID (AB&R). "Zebra’s new Location and Tracking Specialization provides us with a competitive advantage that will allow us to strategically grow our business while enabling us to build a deeper relationship with Zebra and our mutual customers deploying RFID and RTLS solutions,” said Gary Randall, Vice President of Sales and Marketing at American Barcode and RFID (AB&R). Zebra leverages decades of experience and innovation with location solutions ranging from passive RFID tags on packages to the active tracking of athletes in real time, helping turn edge data into business value. These location and tracking solutions support the tracking of inventory, assets, and people in retail stores, warehouses, distribution centers, manufacturing lines, hospitals and sports arenas. Zebra also offers the industry’s broadest, field-proven RFID portfolio of fixed and mobile readers, printers/encoders and tags. Zebra was recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Indoor Location Services for the past three years.1 “With Zebra’s location and tracking solutions, partners can empower businesses to sense what’s happening, analyze or anticipate the implications, and decide their best next-action in real time,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “Zebra’s new Location and Tracking Specialization exemplifies how the PartnerConnect program helps our partners differentiate themselves with their customers, while making it easier to work with us to grow their business and get rewarded for their commitment, competency and performance.” KEY TAKEAWAYS Zebra’s new PartnerConnect Location and Tracking Specialization supports partners selling RFID and RTLS solutions and recognizes their expertise and investment in these technology solutions. Qualified program members will have exclusive access to pre-qualified leads, growth incentives, go-to-market support and marketing funding. Zebra was recognized as a Leader in the 2022 Gartner Magic Quadrant for Indoor Location Services for the past three years. Gartner and Magic Quadrant are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. ABOUT ZEBRA TECHNOLOGIES Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 84% of the Fortune 500 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #42 on Newsweek’s list of America’s 100 Most Loved Workplaces, #42 on Fast Company’s list of the Best Workplaces for Innovators and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

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MULTI CHANNEL MARKETING

CareJourney Unveils Rapidly Growing Channel Partner Program, Extending Access to its Industry-leading Healthcare Provider Performance Data

CareJourney | September 30, 2022

CareJourney, a market leader in provider cost and quality data, today announced its growing partner program that combines the power of CareJourney’s national-level performance dataset with the solutions and expertise of its best-in-class partners to improve healthcare delivery and patient care. Built on CareJourney’s powerful healthcare analytics platform, key network and clinical insights can now be integrated directly into partner products, services, workflows, and systems. The insights gained can help drive incremental value for their customers and recognize more revenue from enhanced offerings. It gives CareJourney channel partners and their customers a better understanding of their competitive landscape, as well as the data intelligence they need to develop high performing networks or expand into new markets. “J2 Health was founded to provide a centralized solution to the fragmented process of network design,” said Josh Poretz, CEO and Founder of J2 Health. “Through our partnership with CareJourney, we not only are able to provide our customers with a clear pathway to adequacy but also, by incorporating provider cost and outcomes performance, allow them to optimize for high performing networks all around.” “The CareJourney partner program grew out of a shared interest with select organizations, leaders in their fields, who were seeking to accelerate the pace of innovation in improving cost and quality of care for their customers,” said Nik Kubasek, Vice President of Partnerships at CareJourney. “We’re thrilled to see the rapid pace of adoption of our analytics across multiple segments, helping our partners deliver better value, insights, and functionality to their customers.” Designed for Multiple Market Segments The partnership program includes a number of existing partnerships, offering opportunities across multiple market segments that support a variety of use cases. Healthcare Technology Companies: Integrate robust provider cost and quality metrics into existing products and services to help improve price transparency and enhance provider performance. Learn how the CareJourney Provider Performance app on the Salesforce AppExchange is empowering Salesforce Health Cloud users. Consulting and Advisory Firms: Tap into national provider performance insights to generate deeper market insights and enrich client engagements. Read how Guidehouse leverages CareJourney data to support health system needs. Healthcare Consumer Applications: Empower patients to make more informed healthcare decisions with insights that enable them to discover and select the most relevant and best performing doctors for their particular needs. Population Health and Value-Based Care: Integrate cost and quality benchmarking data into existing platforms to strengthen referral patterns and help optimize network performance. Learn how COPE Health Solutions integrated CareJourney provider utilization benchmarks into their Population Health and Network Management platform to provide unmatched analytic capabilities in support of value-based initiatives. Healthcare Research: Access deep, accurate analytics built on top of longitudinal claims data to further research initiatives. CareJourney’s provider-level medicare claims analytics support studies like Doximity’s Physician Compensation and COVID-Related Retirement Report.

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