MARKETING STRATEGY

Flippa Launches Partner Market to Help Online Businesses Drive Growth

Flippa | December 09, 2021

Flippa, the 1st global online marketplace to buy and sell online businesses and digital assets, announced the launch of its new Flippa Partner Market. The Flippa Partner Market is a community driven marketplace offering critical growth services like digital marketing and web design from a selection of curated, pre-vetted agencies and/or individuals sourced from within the Flippa community. By tapping the professional expertise within the Flippa ecosystem, Flippa's Partner Market intends to help online business owners and digital entrepreneurs take the growth of their companies to the next level.

Flippa attracts many buyers who wish to buy a business but may lack the domain expertise to efficiently scale. The Flippa Partner Market allows online business owners and digital entrepreneurs to hire experts with domain expertise in digital marketing and growth - to help support them through the next phase of their ownership journey.

In addition, Flippa is leveraging the deep and broad expertise of its community, who now have the opportunity to monetize their expertise.

Flippa is now helping investors, buyers and acquisition entrepreneurs to grow. We have curated an initial set of partners from our community of over 3M registered users and will now carefully expand this expert marketplace to help with the next stage of the buyer's life cycle – growth."

Jane Ingram, Strategic Partnerships Manager at Flippa

Unlike other marketplaces and broker networks, Flippa is the first to offer comprehensive support services. The marketplace already offers platform integrations, comprehensive due diligence and legal services to its buyers and sellers. And now, entrepreneurs and investors can tap into Flippa's curated network of expert partners. As the trend of online business acquisitions continues to grow, the level of skills and technology to manage an online business is also growing. Providing the business owner with curated options for digital marketing and other professional services helps lower the barrier to entry, quickens the transition and launches the business into growth mode faster, helping to accelerate the business owner's ROI and shorten the payback period.

There are approximately 16 expert partners featured on the Flippa Partner Market, offering over 50 packages of services in 13 categories, including:
 
  • Digital marketing consulting
  • Social media strategy
  • Web design
  • Copywriting
  • Graphic design
  • SEO management
  • Hosting
  • Virtual assistance

Flippa expects to have over 100 partners by the end of next quarter.

Whether your business needs a new logo, website content and blog articles, email marketing, a social media strategy, professional consulting on sales conversion best practices or making the most of your digital advertising budget, or Virtual Assistants to help save time and organize your daily workload, the Flippa Partner Market can connect you with experienced professional service providers.

Flippa's expert partners are available to hire on a one-time basis or as an ongoing subscription/retainer engagement. There is no cost for Flippa users to hire contractors via the Flippa Partner Market, other than the fees for any package of services which are paid directly to the partner agency. Package prices range from $96 for simple ad copywriting to several thousand dollars per month for social media management and marketing consulting.

About Flippa
Flippa is the 1st global online platform to buy and sell digital real estate, such as websites, eCommerce stores, apps, social media accounts, newsletters and online businesses. Flippa has more buyers than any other platform, with 600,000 monthly searches from investors seeking to acquire businesses, and connects business owners with a pathway to exit.

Spotlight

Another year has gone by, and the world of digital marketing has changed and grown as quickly and diverse as ever.From the rise of interactive chatbots in social messaging platforms and the rapid advancements being made in visual search, to the increasing implementation of AI and machine learning technologies in the marketing function across industries and markets – a lot of new and evolving technologies have been utilized which made the 2018 a very competitive year among all digital marketers.


Other News
CHANNEL PARTNERSHIPS

Ivanti Launches Fully Enabled Global Partner Portal and Campaign Central

Ivanti | November 10, 2022

Ivanti, the provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets from cloud to edge, today announced the launch of its new fully enabled Partner Portal and Campaign Central. The Partner Portal is a personalized, role-based experience that provides automation of the partner life cycle and streamlines business processes. Campaign Central is a marketing platform that enhances partner marketing efforts by co-branding professionally packaged marketing campaigns at zero cost. "Our partners are a critical part of our business, and we are committed to investing in them," said Dennis Kozak, Chief Operating Officer at Ivanti. "Our partners are a critical part of our business, and we are committed to investing in them," said Dennis Kozak, Chief Operating Officer at Ivanti. "The Partner Portal and Campaign Central are just two examples of how we are continuing to invest in our partner community. We are committed to providing our partners with the tools and resources they need to be successful." The Partner Portal provides a one-stop shop for all Ivanti related content, tools, and resources across all roles. It also offers a marketing platform to support partner lead generation and demand efforts. Campaign Central enables partners to create and personalize every campaign. Additionally, partners can track campaigns securely and stay informed at every customer touchpoint with built-in reporting. The Partner Portal provides a personalized, role-based experience that will enable Ivanti partners to drive more leads and close more business. Initial feedback from our partners has been positive with many reporting that the Partner Portal and Campaign Central are game changers for their business. Lori Garber from Integral Federal said about Campaign Central: "I really like campaign central! It is super easy to create different collateral and customize it with our branding. The interface is easy to understand, especially after the enablement Ivanti provided. The pre-designed artwork is high quality and for a marketer like me, I appreciate that we can use something like this to save time.” The Ivanti Partner Program was designed with the overarching belief that we are better together. Ivanti partners receive exclusive access to resources, tools, and connections to grow their business. Ivanti is consistently increasing our investment in our partnerships by offering more benefits and support through the partner program. Ivanti provides our partners a unique opportunity to rapidly grow their business by providing market-leading solutions to customers of every size around the globe. For more information on the Ivanti Partner Portal and Campaign Central or to apply to become an Ivanti Partner, please visit: https://www.ivanti.com/partners. About Ivanti Ivanti makes the Everywhere Workplace possible. In the Everywhere Workplace, employees use myriad devices to access IT applications and data over various networks to stay productive while they work from anywhere. The Ivanti Neurons automation platform connects the company’s industry-leading unified endpoint management, cybersecurity, and enterprise service management solutions, providing a unified IT platform that enables devices to self-heal and self-secure and empowers users to self-service. Over 45,000 customers, including 96 of the Fortune 100, have chosen Ivanti to discover, manage, secure, and service their IT assets from cloud to edge, and deliver excellent end-user experiences for employees, wherever and however they work. For more information, visit www.ivanti.com and follow @GoIvanti.

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CHANNEL PARTNERSHIPS

Pyramid Analytics Expands European Systems Integration Channel With Amplifi Partnership

Amplifi, Pyramid Analytics | September 21, 2022

Pyramid Analytics (Pyramid), a pioneering decision intelligence platform provider, and Amplifi, a specialist consultancy providing Advisory, Delivery and Support services for data management, data governance and data quality, today announced a partnership from Big Data LDN, the UK’s largest data and analytics conference. Expanding channel partnerships with complementary technology companies, independent software vendors (ISV), consulting firms, value-added resellers (VAR) and systems integrators (SI) is a strategic priority. Pyramid has expanded its Alliances team and partner recruitment capabilities, invested in partner training and development, and launched joint go to market programs. Key Points: Amplifi provides a portfolio of services across the data management spectrum: Strategy & Advisory; Implementation & Integration; and Managed Services & Support. Partnership enables Amplifi to broaden its service portfolio to include top-rated augmented and prescriptive analytics with the Pyramid Decision Intelligence Platform. Pyramid continues to build a roster of SI and VAR partners to extend market reach and scale. Pyramid is a CRN Channel Awards 2022 finalist in the Emerging Vendor of the Year category which recognises new and emerging organisations which have successfully supported the growth of their channel partners in the UK. To learn more about becoming a Pyramid partner in the UK & Ireland, contact bill.clayton@pyramidanalytics.com. Pyramid Analytics Demonstrates its Commitment to and Value for Channel Partners Channel partners are critical for Pyramid’s ability to continue to grow in a scalable manner, in turn offering them access to pioneering innovative technology that can transform their business. Pyramid understands that for outstanding growth to be achieved for the company and for its channel partners, its partners should be thoroughly supported with training to develop in-depth knowledge and insights. Pyramid’s partner portal is vital in delivering learning, development and growth value for Pyramid and its partners. Decision Intelligence is the Next Big Data Analytics Innovation The next major innovation in analytics is Artificial Intelligence (AI). Applying AI across Data Prep, Business Analytics, and Data Science is what separates Decision Intelligence from traditional business intelligence tools such as Microsoft Power BI, Qlik, and Tableau. AI lowers the skills barrier by automating the highly technical work needed to prepare and analyze data and create and share reports and dashboards. The Pyramid Decision Intelligence Platform delivers data-driven insights for anyone to make faster, more intelligent decisions. The Pyramid Platform provides instant access to any data, enables automated governed self-service for any person, and serves any analytics need, from the simple to the sophisticated. By uniquely combining Data Prep, Business Analytics, and Data Science with AI guidance in a single environment, the Pyramid Platform reduces cost and complexity while accelerating growth and innovation. This enables a strategic, organization-wide approach to Business Intelligence and Analytics. Quotes Bill Clayton, Vice President of Global Partner Sales, Pyramid Analytics: “Amplifi has a proven record of building solid data foundations for customers in a variety of industries. This partnership brings additional vertical expertise and services to Pyramid customers across the UKI and Europe. Importantly, analytics is the catalyst that turns data into intelligent decisions. The combination of the data infrastructure architected, deployed, and managed by Amplifi and the decision intelligence capabilities of the Pyramid Platform are highly complementary and will deliver added value to joint customers.” Mike Evans, Chief Innovation Officer at Amplifi: “Our partnership with Pyramid Analytics is a strategic step for Amplifi as we advance our capabilities and services along the Data Value Chain. Until now, our focus has been on the foundational management of data – from data strategy through to implementation of MDM, PIM and data governance frameworks. Mike Evans, Chief Innovation Officer at Amplifi: “Our partnership with Pyramid Analytics is a strategic step for Amplifi as we advance our capabilities and services along the Data Value Chain. Until now, our focus has been on the foundational management of data – from data strategy through to implementation of MDM, PIM and data governance frameworks. Being able to offer the Pyramid Decision Intelligence Platform to operate on top of that foundation means we’re able to provide increased value to our customers when they’re making business decisions with their data.” About Amplifi Amplifi is the go-to consultancy for Enterprise organizations that want their success to be driven by data. We establish and deliver data strategies that enable global brands to manage, govern and analyse their most important data so they can innovate, grow and succeed. Consistently recognized as a leader by Gartner on the Market Guide for MDM External Service Providers report, Amplifi provides strategic consulting and implementation services for industry leading B2B and B2C companies through its global offices in North America, the UK and Northern Europe. About Pyramid Analytics Pyramid is what’s next in analytics. Our unified decision intelligence platform delivers insights for anyone to make faster, more informed decisions. It provides direct access to any data, enables governed self-service for any person, and serves any analytics need in a no-code environment. The Pyramid Decision Intelligence Platform uniquely combines Data Prep, Business Analytics, and Data Science in a single environment with AI guidance, reducing cost and complexity while accelerating growth and innovation. The Pyramid Platform enables a strategic, organization-wide approach to Business Intelligence and Analytics, from the simple to the sophisticated. Schedule a demo. Pyramid Analytics is incorporated in Amsterdam and has regional headquarters in global innovation and business centers, including London, New York City, and Tel-Aviv. Our team lives worldwide because geography should not be a barrier to talent and opportunity. Investors include H.I.G. Growth Partners, Jerusalem Venture Partners (JVP), Sequoia Capital, and Viola Growth. Learn more at Pyramid Analytics.

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MULTI CHANNEL MARKETING

CareJourney Unveils Rapidly Growing Channel Partner Program, Extending Access to its Industry-leading Healthcare Provider Performance Data

CareJourney | September 30, 2022

CareJourney, a market leader in provider cost and quality data, today announced its growing partner program that combines the power of CareJourney’s national-level performance dataset with the solutions and expertise of its best-in-class partners to improve healthcare delivery and patient care. Built on CareJourney’s powerful healthcare analytics platform, key network and clinical insights can now be integrated directly into partner products, services, workflows, and systems. The insights gained can help drive incremental value for their customers and recognize more revenue from enhanced offerings. It gives CareJourney channel partners and their customers a better understanding of their competitive landscape, as well as the data intelligence they need to develop high performing networks or expand into new markets. “J2 Health was founded to provide a centralized solution to the fragmented process of network design,” said Josh Poretz, CEO and Founder of J2 Health. “Through our partnership with CareJourney, we not only are able to provide our customers with a clear pathway to adequacy but also, by incorporating provider cost and outcomes performance, allow them to optimize for high performing networks all around.” “The CareJourney partner program grew out of a shared interest with select organizations, leaders in their fields, who were seeking to accelerate the pace of innovation in improving cost and quality of care for their customers,” said Nik Kubasek, Vice President of Partnerships at CareJourney. “We’re thrilled to see the rapid pace of adoption of our analytics across multiple segments, helping our partners deliver better value, insights, and functionality to their customers.” Designed for Multiple Market Segments The partnership program includes a number of existing partnerships, offering opportunities across multiple market segments that support a variety of use cases. Healthcare Technology Companies: Integrate robust provider cost and quality metrics into existing products and services to help improve price transparency and enhance provider performance. Learn how the CareJourney Provider Performance app on the Salesforce AppExchange is empowering Salesforce Health Cloud users. Consulting and Advisory Firms: Tap into national provider performance insights to generate deeper market insights and enrich client engagements. Read how Guidehouse leverages CareJourney data to support health system needs. Healthcare Consumer Applications: Empower patients to make more informed healthcare decisions with insights that enable them to discover and select the most relevant and best performing doctors for their particular needs. Population Health and Value-Based Care: Integrate cost and quality benchmarking data into existing platforms to strengthen referral patterns and help optimize network performance. Learn how COPE Health Solutions integrated CareJourney provider utilization benchmarks into their Population Health and Network Management platform to provide unmatched analytic capabilities in support of value-based initiatives. Healthcare Research: Access deep, accurate analytics built on top of longitudinal claims data to further research initiatives. CareJourney’s provider-level medicare claims analytics support studies like Doximity’s Physician Compensation and COVID-Related Retirement Report.

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MARTECH

Code42 Appoints Key Leadership to Drive the Next Phase of Partner Growth

Code42 | October 31, 2022

Code42, Inc., the Insider Risk Management (IRM) leader, today announced that it has unified its channel, advisory and technology partner programs under the leadership of Ananth Appathurai, senior vice president of channel and alliance partners. This move unlocks the synergies between Code42’s advisory and technology ecosystem partners and its channel partners to make it easier to collaborate and deliver Insider Risk Management programs and solutions that fit the specific data protection needs of customers. “We have seen tremendous growth from our channel program over the past year. Running parallel to that growth, our advisory and technology partnerships have continued to deepen. We believe that the best experience we can provide for security teams unites these programs and enables us to deliver unparalleled value to our customers,” said Ananth Appathurai. “We have seen tremendous growth from our channel program over the past year. Running parallel to that growth, our advisory and technology partnerships have continued to deepen. We believe that the best experience we can provide for security teams unites these programs and enables us to deliver unparalleled value to our customers,” said Ananth Appathurai. Today, nearly half of business leaders are concerned about the lack of visibility into the types of valuable data – IP, source code, product plans and customer information – leaving their organizations. Code42 helps organizations speed detection and response to data exposed by insiders by giving security teams streamlined access to its flagship IRM products, the Code42® Incydr™ product and Code42 Instructor™ micro-learning solution, through its broad ecosystem of channel, advisory and technology partners. Creating strong alignment between Code42’s channel partners, who have high-growth practices with many of Code42’s technology partners, including CyberArk, LogRhythm, Okta, Palo Alto Networks, Rapid7, Splunk, Sumo Logic, Tines and others, will deliver important benefits for both buyers and partners: For security teams: Code42 is unifying the orchestration of all partners in its ecosystem based on security buyers’ technology stacks, preferred purchasing vendors and advisors, and level of expertise in managing insider risk. Incydr and Instructor continue to hold a valuable place in ecosystem partners’ portfolios, offering data protection solutions that integrate to cloud and email services, SOAR, SIEM, PAM and IAM platforms. For partners: As part of the Accelerate Partner Program, Code42 is committed to a 100% channel go-to-market strategy and is making it easier to enable sales of Incydr and Instructor through access to partner enablement, communications, marketing and incentives programs, and a solutions-led approach based on Incydr’s numerous technology integrations. Ananth added, “Code42’s continued investments in our channel and alliance partner programs signal our commitment to the important role that channel, technology and advisory partners play in the company’s future growth. I am looking forward to leading the expanded partner program and leveraging the reach and influence of our partners to help security teams solve their data protection needs.” Learn more about Code42’s Insider Risk Management Offering Code42 Incydr: The Industry’s Leading Data Security Product for Exfiltration Detection and Response Incydr is an Insider Risk Management solution that provides the visibility, context and controls needed to stop data leak and IP theft. Organizations utilize Incydr to detect and respond to data exposure and exfiltration from corporate computer, cloud and email systems. It deploys in hours so security teams can address material risk to the business in a matter of days and drive the secure work habits needed to decrease how often employees put data at risk in the future. Code42 Instructor: Education-Led Insider Risk Response Instructor improves Insider Risk awareness by focusing on the creation of holistic, security-oriented cultures. The solution delivers actionable, hyper-targeted and bite-sized lessons to end-users when they’re needed most, helping to change security behavior for the long term. The Instructor solution helps organizations rapidly mature their Insider Risk Management programs by incorporating data-driven Insider Risk behavioral guidance for end-users. Combining the Power of Incydr and Instructor Instructor works in tandem with Incydr, allowing security, compliance and education teams to immediately send corrective lessons triggered by employee actions that create risk for the business. For example, when Incydr flags file movement to an untrusted location, like an unauthorized cloud application, an Instructor video specifically explaining the correct activity is sent to educate the employee in real-time through the Incydr solution. About Code42 Code42 is the leader in Insider Risk Management (IRM), offering end-to-end data loss detection and response solutions. The Code42 Incydr product is native to the cloud and rapidly detects data exposure, loss, leak and theft as well as speeds incident response – all without lengthy deployments, complex policy management or blocking employee productivity. Accelerating the effectiveness of Insider Risk programs are the Code42 Instructor microlearning solution, and Code42’s full suite of expert services. With Code42, security professionals can protect corporate data and reduce insider risk while fostering an open and collaborative culture for employees. Designed to meet regulatory control requirements, Code42’s IRM solution is FEDRAMP authorized and can be configured for GDPR, HIPAA, PCI and other compliance frameworks. Innovative organizations, including the fastest-growing security companies, rely on Code42 to safeguard their ideas. Founded in 2001, the company is headquartered in Minneapolis, Minnesota, and backed by Accel Partners, JMI Equity, NewView and Split Rock Partners. Code42 has played a defining role in developing a vision and requirements for the IRM category – now recognized by Gartner, IDC and Forrester – and is a founding member of the annual Insider Risk Summit and Insider Risk Community. The Company has several offices across the United States and its clients include large multinational organizations, such as CrowdStrike, Exabeam, BAYADA Home Health Care, Lending Club, MacDonald-Miller, MACOM, North Highland, Ping Identity, Shape Technologies, Snowflake, University of Georgia, User Testing, UTEX and Xactly.

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Spotlight

Another year has gone by, and the world of digital marketing has changed and grown as quickly and diverse as ever.From the rise of interactive chatbots in social messaging platforms and the rapid advancements being made in visual search, to the increasing implementation of AI and machine learning technologies in the marketing function across industries and markets – a lot of new and evolving technologies have been utilized which made the 2018 a very competitive year among all digital marketers.

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