MARKETING STRATEGY

Flippa Launches Partner Market to Help Online Businesses Drive Growth

Flippa | December 09, 2021

Flippa, the 1st global online marketplace to buy and sell online businesses and digital assets, announced the launch of its new Flippa Partner Market. The Flippa Partner Market is a community driven marketplace offering critical growth services like digital marketing and web design from a selection of curated, pre-vetted agencies and/or individuals sourced from within the Flippa community. By tapping the professional expertise within the Flippa ecosystem, Flippa's Partner Market intends to help online business owners and digital entrepreneurs take the growth of their companies to the next level.

Flippa attracts many buyers who wish to buy a business but may lack the domain expertise to efficiently scale. The Flippa Partner Market allows online business owners and digital entrepreneurs to hire experts with domain expertise in digital marketing and growth - to help support them through the next phase of their ownership journey.

In addition, Flippa is leveraging the deep and broad expertise of its community, who now have the opportunity to monetize their expertise.

Flippa is now helping investors, buyers and acquisition entrepreneurs to grow. We have curated an initial set of partners from our community of over 3M registered users and will now carefully expand this expert marketplace to help with the next stage of the buyer's life cycle – growth."

Jane Ingram, Strategic Partnerships Manager at Flippa

Unlike other marketplaces and broker networks, Flippa is the first to offer comprehensive support services. The marketplace already offers platform integrations, comprehensive due diligence and legal services to its buyers and sellers. And now, entrepreneurs and investors can tap into Flippa's curated network of expert partners. As the trend of online business acquisitions continues to grow, the level of skills and technology to manage an online business is also growing. Providing the business owner with curated options for digital marketing and other professional services helps lower the barrier to entry, quickens the transition and launches the business into growth mode faster, helping to accelerate the business owner's ROI and shorten the payback period.

There are approximately 16 expert partners featured on the Flippa Partner Market, offering over 50 packages of services in 13 categories, including:
 
  • Digital marketing consulting
  • Social media strategy
  • Web design
  • Copywriting
  • Graphic design
  • SEO management
  • Hosting
  • Virtual assistance

Flippa expects to have over 100 partners by the end of next quarter.

Whether your business needs a new logo, website content and blog articles, email marketing, a social media strategy, professional consulting on sales conversion best practices or making the most of your digital advertising budget, or Virtual Assistants to help save time and organize your daily workload, the Flippa Partner Market can connect you with experienced professional service providers.

Flippa's expert partners are available to hire on a one-time basis or as an ongoing subscription/retainer engagement. There is no cost for Flippa users to hire contractors via the Flippa Partner Market, other than the fees for any package of services which are paid directly to the partner agency. Package prices range from $96 for simple ad copywriting to several thousand dollars per month for social media management and marketing consulting.

About Flippa
Flippa is the 1st global online platform to buy and sell digital real estate, such as websites, eCommerce stores, apps, social media accounts, newsletters and online businesses. Flippa has more buyers than any other platform, with 600,000 monthly searches from investors seeking to acquire businesses, and connects business owners with a pathway to exit.

Spotlight

Marketing automation is something that sounds scary and robotic for many companies, but it’s not. Marketing automation allows one to efficiently and effectively market across multiple channels by automating repetitive tasks. This is why over 84% of top-performing companies have used or plan to use marketing automation. Marketing automation will improve your business in many ways, one of these being converting leads into customers.


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OMNI CHANNEL MARKETING

Ombori Grid Now Available in the Microsoft Azure Marketplace

OmboriGrid | January 10, 2022

OmboriGrid AB (publ) announced the availability of Ombori Grid in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. OmboriGrid customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management. Ombori Grid is a SaaS platform designed to create digital experiences in physical spaces. Based on Azure IoT, with integration to Microsoft Teams, it provides a bridge between the online world and the brick-and-mortar world. It includes a suite of modular, customizable IoT, screen, Web, and mobile apps that share data to provide a seamless user experience, easy management, and detailed analytics. Many of these apps can be deployed across an enterprise, with no coding, within a few minutes. Available apps cover visitor management (e.g., appointment booking, virtual queuing, occupancy control), omnichannel (e.g., order pickup, endless aisle, integration of online and offline appointments) and unique experiences that surprise and delight users (e.g., selfie mirror, interactive voice-controlled digital signage, smart recycling). In addition, developer tools allow users to create their own Grid-compliant apps. By deploying the right combination of Grid apps, users can increase revenue, reduce costs by streamlining operations, and increase customer satisfaction and loyalty. The Microsoft Azure Marketplace allows us to scale rapidly and reach qualified, high-profile buyers throughout the world. Being certified by Microsoft is a very exciting step for us, and we look forward to seeing growth over the coming years." Andreas Hassellof, CEO, OmboriGrid "Through Microsoft Azure Marketplace, customers around the world can easily find, buy, and deploy partner solutions they can trust, all certified and optimized to run on Azure," said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. "We're happy to welcome OmboriGrid's solution to the growing Azure Marketplace ecosystem." The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

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MARKETING DATA

Elena Alti Ortiz is appointed Chief Marketing Officer of Grupo Elektra

Grupo Elektra | February 01, 2022

Grupo Elektra's Supervisory Committee appointed Elena Alti Ortiz as the new Chrief Marketing Officer, aiming to continue strengthening the Company´s more valuable brands. Elena Alti will be responsible for reinforcing the value and positioning of Grupo Elektra's brands (Banco Azteca, Italika and Elektra), innovating and coordinating marketing strategies that efficiently communicate - through digital and traditional channels - the value proposition of these companies, for millions of Mexicans, in addition to sharing their purpose, mission and identity. Elena has more than 25 years of experience leading the marketing and communication areas of major multinational companies and advertising agencies. Throughout her career, she has led marketing projects, brand building, customer experiences and digitization. She has been distinguished as one of the ten most relevant women in the European marketing and communication industry, by AdAge magazine, and recognized among the 10 best valued professionals in Spain in 2019, by the Agency Scope of the consulting firm SCOPEN. She holds a degree in Information Sciences and a master's degree in Corporate Communication from the Complutense University of Madrid. Additionally, she has a Master's Degree in Digital Marketing, from The Valley Digital Business School, and in Digital Mindset, from Deusto Business School. Undoubtedly, with her experience and vision, Elena Alti will help consolidate Grupo Elektra's brands and identity, widely communicating its value propositions and generating happy moments for its thousands of customers.

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MARKETING DATA

Movable Ink To Acquire Coherent Path

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customers already like, Coherent Path helps customers discover new products that they'll love while also meeting the brand's goal of delivering the most value to a customer relationship. Marketers still retain the ability to define business rules and own strategic brand goals; Coherent Path just helps marketers reach those goals faster. Coherent Path will be integrated into the Movable Ink platform to help marketers intelligently and automatically adapt their messaging while maximizing the ROI of their marketing programs. Movable Ink continues to focus on content-level personalization by automatically generating content while seamlessly connecting into existing martech investments like ESPs and Marketing Clouds. Every company on the planet wants to put their customer at the center of what they do. Personalization has become the new strategic imperative. Despite unprecedented access to data, marketers have not been able to understand recent behaviors and quickly shift their marketing to changing customer tastes. Existing production processes fall down when one has to create millions of unique experiences at speed and scale." Vivek Sharma, CEO and Co-Founder of Movable Ink "With Coherent Path's acquisition, we're bringing a game-changing AI technology to marketing teams everywhere. Whereas many current machine learning systems simply reinforce known customer behavior by recommending products similar to those customers have already purchased, Coherent Path's unique approach focuses on discovery. Customers are guided to their next favorite products, categories, and content, through AI that organically shapes content to fit each customer's evolving tastes and guides them to new areas across the product catalog. This is a potent solution when combined with Movable Ink's data access, content generation, and cross-channel personalization capabilities," added Sharma. "We've been leveraging Movable Ink and Coherent Path to optimize and automate our email marketing program for several years now and have seen exciting results, including significant lifts in engagement and revenue," said Sean Duffy, Vice President – Contact Strategy & Search, Bloomingdale's. "With Coherent Path's AI and Movable Ink's ability to automate the creation of millions of variations of personalized content, this union is a win-win for Bloomingdale's as we work to increase production efficiencies and provide our customers with relevant content that enhances our relationship with them. We're eager to see how Coherent Path and Movable Ink build upon their unique value propositions together to help us take our personalization efforts to the next level and drive increased revenue." The acquisition of Coherent Path by Movable Ink will enable marketers to better understand customer intent, activate any data, and serve the ideal, personalized content in an automated way across a variety of customer touchpoints. "Coherent Path and Movable Ink have a shared vision of how the power of data and technology can transform marketers' strategies and drive incremental, lasting value," said James Glover, CEO and Co-Founder of Coherent Path. "We are excited to combine forces with Movable Ink to transform marketing from guesswork into a science that delivers powerful ROI." With the addition of Coherent Path's 50 employees, Movable Ink will cross 500 employees globally. Canaccord Genuity LLC served as exclusive financial advisor to Coherent Path in connection with the transaction, and Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo, P.C. served as legal advisor. Cooley LLP served as legal advisor to Movable Ink. About Movable Ink Customers don't experience data, they experience content. Movable Ink activates any data into personalized content in any customer engagement. More than 700 of the world's most innovative brands rely on Movable Ink to accelerate their marketing performance. With more than 400 employees, the company is headquartered in New York City with operations throughout North America, Central America, Europe, Australia, and Japan. About Coherent Path Coherent Path is an AI content personalization company for top retailers seeking to transform their email programs into a modern data-driven channel focused on revenue. Our machine learning solution empowers retailers with the optimal themes and categories they should feature in today's campaigns while continuously learning to inform the campaigns of tomorrow, deepen the customer relationship, and grow future revenue.

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CHANNEL PARTNERSHIPS

Ceros Expands Technology Partnerships with Leading Sales Enablement Platforms to Extend Creativity and Innovation

Ceros | May 09, 2022

Ceros, the cloud-based, no-code design platform for interactive content announced the expansion of its partner ecosystem with leading sales enablement vendors Highspot and Showpad. These partnerships cement Ceros' dedication to achieving its mission to build an integrated creative suite for all designers and marketers, from enterprise clients to citizen creators. "Content creators, designers, and marketers recognize Ceros as an essential tool in their creative stack throughout the interactive creative journey — from concept, drafting and review, to final feedback and publishing. They know they need a platform that can evolve to keep up with their creative and marketing demands, We see a future where the suite of Ceros products are an essential, irreplaceable part of every creative leader's day-to-day productivity, empowering them to put forth their brands and engage with buyers in a meaningful way. Through the integration of trusted technology partners, we're taking concrete steps toward that future every single day." Simon Berg, CEO By partnering with leading sales enablement platforms Showpad and Highspot, Ceros content can be easily distributed to sales teams within the tools they use every day, as well as make Ceros experiences available offline. These integrations also let Ceros users find everything in one spot, boosting performance by bridging the gap between marketing and sales resources. Showpad and Highspot are available on iOS, Android, browser and Windows, allowing for design around multiple screen sizes to achieve optimal use. "The Ceros partnership ecosystem is vital to our operations. Its robust offerings mean we have more resources to more easily create high-quality, interactive content in Ceros," said Meredith Burall, Creative Services Leader, Director, at BDO USA, one of the nation's leading accounting and advisory firms. "And not just that: We can connect our content immediately to many of the systems we already use, streamlining our marketing efforts and boosting our efficiency. We're looking forward to these enhanced partnerships as we continue to rely on Ceros as a foundational element in our powerful creative stack." As a leading provider of interactive content, Ceros recognizes the value of robust integrations in forming a fully developed creative stack. To enable marketers and designers to do their best, most streamlined, more creative work, Ceros invested in key strategic partnerships over the past year in design, automation and social media. Creative & Design Partners To unlock visual resources for all creatives, Ceros partnered with Getty Images to give designers and marketers the ability to tap into Getty Images' expansive collection of stock video within the Ceros Studio. This integration enables designers to quickly find, add and edit videos and images without leaving the Ceros Studio, increasing the speed and quality of creation and enhancing marketers' freedom to test, create and publish digital concepts and experiences on the fly. Similarly, Ceros partnered with the Noun Project to provide users with the ability to tap into the most extensive SVG icon library, and easily add and customize within Ceros experiences. Marketing Automation Technology Partners Ceros integrates with leading marketing automation software Adobe Marketo Engage and HubSpot to drive content performance and generate leads. This integration allows Ceros Studio users to easily access and add their Marketo or HubSpot forms directly from the Studio and incorporate them into Ceros experiences. From within these systems, lead-level content engagement can be tracked, incorporated into lead scoring and trigger marketing automation activities based on user activity. As one of the most-used analytics platforms for tracking web performance, Adobe Analytics gives users a full picture of content performance through its website tracking feature. Through integration with Ceros' Universal Analytics, users are able to access Ceros experience data directly in the Adobe Analytics platform. Measurable data includes component clicks, form submits, page views and more. Social Partners Ceros is a badged business partner of the leading social platforms–including Pinterest and Snap amongst others –enabling advertisers on these platforms to enhance their creative campaigns. These partnerships allow advertisers to leverage Ceros' platform and services for rich, interactive experiences that social users land on after clicking or swiping up on an ad. Through the Ceros platform, advertisers can deploy immersive, mobile-first experiences across their paid social campaigns–including interactive lookbooks, games, and quizzes, among other use cases. About Ceros Ceros is a cloud-based experiential content creation platform that empowers marketers and designers to create rich, interactive content without code or traditional web development. The Ceros Studio is the only platform of its kind with the ability to produce creative content experiences at scale. Founded in 2012, Ceros has offices in New York and London and is used by many of the world's top brands.

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Spotlight

Marketing automation is something that sounds scary and robotic for many companies, but it’s not. Marketing automation allows one to efficiently and effectively market across multiple channels by automating repetitive tasks. This is why over 84% of top-performing companies have used or plan to use marketing automation. Marketing automation will improve your business in many ways, one of these being converting leads into customers.

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