Facebook’s News Feed Is Undergoing Major Renovations – Here’s What You Should Know

Changes are rolling out on August 16th to Facebook’s entire News Feed experience as a result of FB5, Facebook’s newly redesigned mobile News Feed, and they could have significant implications for advertisers. The reinvented mobile News Feed is geared toward a simplified experience for users to find what they need and access their most used features. For advertisers, this means re-thinking creative strategy based on these new requirements. We now have less space to communicate a written message at the user’s first glance, so your combination of creative and copy must play hand in hand to tell your story stronger than ever before. The most significant changes stem from new aspect ratio and text requirements in the mobile News Feed. Previously, we were able to take up a large area of real estate with 2:3 aspect ratio images or videos, and we could display up to 7 lines of text before being constrained by the “See More” button.