BlueCat | June 09, 2022
BlueCat Networks, the Adaptive DNS™ company, today announced its new channel-first, go-to-market strategy and additional channel program investments to increase the adoption of DNS, DHCP, and IP address management (together known as DDI) solutions.
All new business will flow through its channel partner program, effective immediately.
“Our partners are experts at finding customers that see the value of protecting their network infrastructure, reducing risk, enabling digital innovation, and embracing hybrid cloud,” said Doug Popik, Senior Vice President of Worldwide Channel Sales.
“Our partners are experts at finding customers that see the value of protecting their network infrastructure, reducing risk, enabling digital innovation, and embracing hybrid cloud,” said Doug Popik, Senior Vice President of Worldwide Channel Sales. “This enhanced program rewards partners with guaranteed margins and provides additional resources and tools to drive demand.”
Both new and existing partners will benefit from the following enhancements:
Lucrative incentives and minimum-guaranteed margins;
An expanded educational and certification process that will support customers by delivering implementation and support services for BlueCat technology;
New toolkits to support sales in North America, Europe, the Middle East, and Latin America;
Customized plug-and-play marketing campaigns and content that will enable partners to market BlueCat solutions to their existing and prospective customers; and a
Revamped partner portal that makes it easier to access key product information and resources needed to close deals.
“Success for our customers means having a resilient network that’s secure and flexible enough to innovate and adapt,” said Dennis Dahl, Executive Vice President of Strategic Partnership Engagement for Trace 3. “This program makes it easier to show customers how BlueCat’s solutions can tame the network complexity they’re facing, especially in the cloud.”
“Network infrastructure is the bedrock of every enterprise and that’s what makes BlueCat’s increased commitment to its channel partner program so promising,” said Rolf-Peter Grumbach, Division Manager of Enterprise Networks & Solutions at Axians Deutschland. “We're eager to help our customers adopt hybrid cloud and tackle digital transformation with an industry leader in customer care and a pioneer in DNS management.”
BlueCat is the Adaptive DNS™ company. The company’s mission is to help the world’s largest organizations thrive on network complexity, from branch to the enterprise to the cloud. To do this, BlueCat re-imagined DNS. The result – Adaptive DNS™ – is a dynamic, open, secure, scalable, and automated resource that supports the most challenging digital transformation initiatives, like adoption of hybrid cloud and rapid application development. Learn more at bluecatnetworks.com.
Zebra Technologies | June 30, 2022
Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced a new, vertical market specialization for government and education technology providers in North America. The Public Sector Specialization Program, developed as a strategic component of Zebra’s PartnerConnect program, will support federal, state and local government, as well as K-12, colleges and universities.
Zebra’s Public Sector Specialization Program recognizes partner expertise and investment in government and education technology solutions. Qualified program members will have access to unique business-building benefits including growth incentives, go-to-market support, pre-qualified leads, marketing funding, increased channel account management and planning as well as a customizable logo recognizing their expertise in the industry.
“Zebra’s PartnerConnect Public Sector Specialization Program reflects our continued commitment to help our partners differentiate themselves while also helping governments and educational institutions meet their digital transformation needs,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies.
“Zebra’s PartnerConnect Public Sector Specialization Program reflects our continued commitment to help our partners differentiate themselves while also helping governments and educational institutions meet their digital transformation needs,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “By uniting Zebra’s innovative solutions with resellers’ expertise, local presence and unique capabilities, we can help public sector entities untangle complex technology needs to achieve new levels of productivity, accuracy, and speed that benefits their staff and constituents.”
Zebra’s public sector solutions empower front-line personnel by enhancing communications, streamlining workflows and providing situational awareness to improve critical decision making and gain a performance edge. Agencies deploying school and facility security, warehouse management, eCitation, healthcare and inspections and maintenance solutions can leverage Zebra’s complete product portfolio and partner ecosystem to enhance operational efficiency, reducing time-consuming and error-prone administrative tasks. Zebra’s solutions adhere to the highest security standards while providing manageability and longevity, freeing resources for public service and enabling convenient and precise control of end user experiences.
Zebra’s new North American PartnerConnect Public Sector Specialization Program will support government and education technology providers serving federal, state and local government, as well as K-12, colleges and universities.
Qualified program members will have access to business-building benefits such as go-to-market support, pre-qualified leads, marketing funding, and growth incentives.
The PartnerConnect program makes it easier for partners to work with Zebra and differentiate themselves while rewarding them for their commitment, competency and performance.
ABOUT ZEBRA TECHNOLOGIES
Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 94% of the Fortune 100 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #25 on Newsweek’s inaugural list of America’s Most Loved Workplaces and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2022 Zebra Technologies Corp. and/or its affiliates.
Ingram Micro Cloud | July 08, 2022
Ingram Micro Cloud today announced it is now offering Google Cloud Platform (GCP), Google Workspace and Chrome Enterprise to its reseller network across Singapore, Indonesia, Malaysia, and Thailand. Ingram Micro Cloud is making its distinctive Google Cloud offerings – previously launched in the US, UK, Canada and France – exclusively available to its network in these markets for the first time.
The move bolsters the global offering of Ingram Micro’s Cloud Marketplace, with partners now having the ability to leverage Ingram Micro Cloud to grow their Google Cloud Platform, Google Workspace and Chrome Enterprise businesses.
Google Cloud and Ingram Micro Cloud are working together to advance channel partners’ current skills and offerings, and develop new resources to support partners in managing end customers. Ingram Micro Cloud also covers a wide range of partner enablement and support initiatives to help partners build GCP, Google Workspace and Chrome Enterprise practices through its partner programs, which provide end-to-end engagement models for Ingram Micro Cloud to enable systems integrators (SIs) and independent software vendors (ISVs).
Victor Paradell, executive director, cloud channel sales, emerging markets at Ingram Micro Cloud, says, “Channel partners in the region will benefit from the strength of this collaboration to capture significant growth opportunities across Google’s end-to-end cloud services offerings.
Victor Paradell, executive director, cloud channel sales, emerging markets at Ingram Micro Cloud, says, “Channel partners in the region will benefit from the strength of this collaboration to capture significant growth opportunities across Google’s end-to-end cloud services offerings.” Paradell continues, “Ingram Micro Cloud is incredibly excited to partner with Google Cloud, and in turn provide our reseller partners across Southeast Asia with exclusive access to our Google Cloud Platform, Google Workspace and Chrome Enterprise portfolio. With this announcement, we show our commitment to ensuring our partners have access to the best cloud productivity, collaboration and infrastructure solutions, services, and enablement benefits that allow them to unlock the digital opportunity uptake in this region, which is one of the fastest growing in the world.”
As a result of this expanded relationship with Google Cloud, Ingram Micro Cloud expects its vast partner network to have new opportunities to meet customer needs, while expanding their IaaS businesses. The news comes amid a boom in the global IaaS market, with Gartner reporting 40.7% growth in worldwide IaaS public cloud services in 2020 and market researchers predicting that the industry will reach $74.63 billion by 2025.
“We’ve been experiencing unprecedented demand from businesses as they embrace the cloud to drive resilience, innovation and growth. This surge in cloud deployments means that the need for highly-skilled partners to advance our customers’ digital transformation goals has never been greater,” said Ruma Balasubramanian, managing director, Southeast Asia at Google Cloud. “With Ingram Micro Cloud’s proven experience in establishing and scaling successful Google Cloud practices, SIs and ISVs can gain significant opportunities to deliver high-value implementation and professional services, vertical solutions, and digital transformation expertise. We are proud that our partners have seen impressive growth across virtually every facet of their business, and our collaboration with Ingram Micro Cloud is part of our commitment toward providing the region’s partner ecosystem with the products, services, training and go-to-market support that’s needed to accelerate our joint momentum.”
For further information about Ingram Micro Cloud’s Google Cloud offerings, visit our IaaS landing page.
About Ingram Micro Cloud
Ingram Micro Cloud brings together innovators and problem solvers to help the world accomplish more. It facilitates and manages the cloud’s complex digital value chain—all powered by CloudBlue technology. With unmatched global reach, easy access to automated go-to-market and integration tools, deep technical expertise, and a curated selection of scalable SaaS and IaaS solutions, Ingram Micro Cloud helps vendors, resellers, and managed service providers by offering More as a Service. Detailed information is available at www.ingrammicrocloud.com.
Nucleus Research | June 29, 2022
The transition away from cookies has led to a rapid expansion of the marketing automation market, as organizations of all sizes seek out valuable alternatives. By enabling organizations to react quickly and deliver the same level of campaign targeting and personalization without third-party cookies, leading solutions enhance the value delivered to customers.
“Marketers are losing the ability to track customers with the same granularity, leaving marketing teams with the challenge of constructing a new set of tools to leverage first-party data and create meaningful customer profiles,” said Research Analyst Cameron Marsh.
“Marketers are losing the ability to track customers with the same granularity, leaving marketing teams with the challenge of constructing a new set of tools to leverage first-party data and create meaningful customer profiles,” said Research Analyst Cameron Marsh. “We found companies across all industries plan to increase personalization in marketing messages through customizations based on AI and ML capabilities within their marketing automation platform."
Over the past 12 months, leaders in the space have focused on delivering the same level of campaign targeting and customization without access to third-party cookies. Nucleus expects leaders to continue focusing on integrations with operational and back-office systems to differentiate their offerings throughout the next 18 months.
Leaders in this year’s Value Matrix deliver advanced functionality without sacrificing ease-of-use at scale. These include Adobe, HubSpot, Oracle, Salesforce, and SugarCRM.
The Experts in this year’s Value Matrix are organizations that deliver value to customers with complex use cases through deep functionality and industry-specific capabilities. These include Acoustic, SAP, and SharpSpring.
Facilitators in this year’s Value Matrix deliver value through greater ease of use and quick implementation. These include ActiveCampaign, Act-On, Keap, Mailchimp, and Zoho due to their ease of use.
Core Providers deliver core capabilities for those organizations looking for a straightforward solution with quick time-to-value. This year’s Value Matrix Core Providers are Demandbase, Drip, Klaviyo, and Sendinblue.
About Nucleus Research
Nucleus Research is the recognized global leader in ROI technology research. Using a case-based approach, we provide research streams and advisory services that allow vendors and end users to quantify and maximize the return from their technology investments. For more information, visit NucleusResearch.com or follow our latest updates on LinkedIn.