Facebook updates News Feed algorithm to focus on video completion rates

As always, Facebook is constantly refining the user experience for the benefit of both content creators and consumers. Today, Facebook shared some information regarding changes made to the way videos are ranked in the News Feed, specifically addressing the value it gives to how much a video is watched so that users can find the best possible videos on the social network. Various signals are evaluated to determine prominence, including live video status and engagement based on length of time watched, as a metric known as “percent completion.” A video that is watched at least halfway identifies the content as “compelling.” A longer video with this weight metric also indicates a bigger commitment, so longer videos may not necessarily be penalized in the News Feed as they may have been before.