Facebook updates its shoppable Collection ads to mirror print catalogs
Marketing Land | September 11, 2017
Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity of a digital ad. On Monday, Facebook announced a new option for its full-screen, mobile-only Collection ads called “lifestyle templates.” Brands can use the updated format to refashion their ads from a typical product gallery into more of a showcase that can link to a brand’s e-commerce site and include a map of its nearby brick-and-mortar store.