Facebook to Officially Start Hiding Like Counts on Posts

Facebook will begin hiding like counts on posts in a test that begins September 27th in Australia. News broke earlier in the month that Facebook was considering this move. The company confirmed its plans after hidden like counts were uncovered by reverse-engineering expert Jane Manchun Wong. Now, TechCrunch reports that Facebook will roll out hidden like counts tomorrow in Australia. Given how the company is treating like counts on Instagram, this test could very well expand to other countries. Hidden like counts on Instagram were first tested in Canada before expanding to multiple countries months later. Facebook’s hidden like counts will work the same as Instagram. Users can see who liked a post but not the total amount of likes a post has received. Only the author of the post will be able to see the total count.