Martech
PR Newswire | October 06, 2023
Impartner, the fastest-growing and most award-winning provider of reseller and partner management technologies, is excited to announce Solutions Marketplace, a directory of partner products and services offered by a client's channel partners. This latest product release will allow ecosystem partners to amplify each other's brands and reach a wider audience without requiring professional services or engineering resources to configure and deploy a marketplace.
Just like Partner Marketplace released earlier this year, the new Solutions Marketplace is enabled on a client's public website using an embedded code snippet. PRM Administrators can create configuration settings in minutes and leverage multiple routing options and custom workflows to drive lead generation. Key benefits to Solutions Marketplace include:
Self-Configurable– Clients can set result card content, filters and listing page layouts, including standard and custom solution attributes.
Content Management– Users have full control over the content that partners include in their Solution listings with a defined review and approval process. Partners manage their solution content from the partner portal, where they can add images, videos, downloadable files, links to external content, and other solution attributes the client defines.
Lead Generation– Marketplace visitors viewing a Solution listing can complete a form to connect directly with the partner offering the solution. Customizable workflows can automatically create a PRM Lead or sync to a CRM with this data.
Today, more than ever, customers are demanding fully integrated solutions, said Gary Sabin, VP of Product Management at Impartner. Solution Marketplace is the watering hole that our customers use to bring integrated solutions to market. Vendors can drive demand for solutions that integrate pieces of technology from several ecosystem partners.
To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here.
About Impartner
Impartner is the fastest-growing, most award-winning provider of partner management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.
Read More
Martech
PR Newswire | October 27, 2023
Inc. Business Media announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. The list recognizes 389 firms in marketing and advertising, health and wellness, financial services, legal, logistics, and productivity, as well as other areas of business.
All 389 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. These B2B partners support entrepreneurs across various facets of the business, including hiring, compliance, infrastructure development, cloud migration, fundraising, etc., allowing founders to focus on their core missions.
"Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization's journey. Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life," says Scott Omelianuk, editor-in-chief of Inc. Business Media.
At RocketReach, we strive to provide the most comprehensive and accurate contact information database with easy to use tools to simplify our customer's workflows. As a growing company ourselves, we understand the importance of partnerships. We work closely with our partners to unlock more opportunities and create more value for our customers, says Scott Kim, CEO of RocketReach. Being included in the 2023 list of Inc. Power Partners is a meaningful acknowledgment of the work our team does to support all of our partners every day.
Whether it's to build a pipeline, hire the best talent, conduct research, expand partnerships or find investors, having reliable contact data is an accelerant for all startups. Last month, RocketReach announced numerous product enhancements, including improved data quality, simplified workflows and new capabilities such as AI-powered search and Intent Data that help startups accelerate their outreach efforts.
We also know that entrepreneurs are juggling a million things at once and ramping yet another tool should not be one of them. At RocketReach, we offer custom team plans which include free onboarding, integration support, and business goal coaching with help from our dedicated Customer Success Team.
To view the complete list, go to: https://www.inc.com/power-partner-awards/2023. The November 2023 Issue of Inc. magazine is available online now at https://www.inc.com/magazine and will be on newsstands beginning October 31, 2023.
About Inc. Business Media
The world's most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community they need to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest- growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.
About RocketReach
Founded in 2015, RocketReach is the leading Professional Contact Search platform that is trusted by over 16 million users and 95% of the S&P 500. Consistently rated as a leader in data quality, our platform leverages patented technology that covers 700M+ people and 30M+ companies across the world. We provide sales, recruiting, marketing, and entrepreneurs the ability to connect directly with the right people and decision makers. For more information about how RocketReach is creating the connections that create opportunities, please visit www.rocketreach.co.
Read More
Channel Partnerships
Business Wire | October 20, 2023
Living Security, Inc. ("Living Security"), the global leader in Human Risk Management (HRM), announced today the launch of its channel partner program and the appointment of Peter Streips as Vice President of Channel Sales. The company's new global channel program will open additional revenue streams, empower partners to expand their business horizons, and recognize and reward the efforts of both internal and external partners.
As a 100% channel-first organization, we know the power of partnerships and recognize our valued partners' critical role in driving customer success, said Ashley Rose, CEO of Living Security. Launching this new program is part of our strategic growth plans, including the appointment of Peter as our VP of Channel Sales. His success and deep understanding of cybersecurity make him a significant addition to our team and the company's growth. He has a proven track record in building partnerships and optimizing channel performance and is the ideal leader for our new channel business.
Bringing a wealth of experience and industry knowledge, Streips, a technology leader renowned for successfully launching, developing, and executing global channel and alliance strategies for cybersecurity and cloud computing industries, will guide the company's channel sales strategy, fostering relationships and securing strategic collaborations. As an additional initiative, the channel program is growing Streips' team with dedicated channel specialists to bolster partner pipeline-building endeavors, emphasizing the company's commitment to enhancing partner benefits.
Key features include:
Competitive Margins:Offering up to 30% margin for partner-sourced deals new to Living Security
Lead Flow:Assured lead flow to proactive partners, ensuring they can deliver robust sales, onboarding, and continuous support to clients
MDFs & SPIFs:Market Development Funds to increase market awareness and lucrative Sales Performance Incentive Fund (SPIF) for sales and technical teams who source net new business
Quarterly Incentives:Top performing partners will enjoy receiving Quarterly rebates allowing the partner to reinvest in future marketing campaigns
Channel Specialist:Access to a dedicated Living Security Channels Specialist to help build pipelines and acquire new customers
"I'm excited to join Living Security at this critical juncture. With our industry-leading discounts, lucrative sales incentive program, dedicated BDR support, and quarterly rebates, we aim to enable our partners to reach new heights," said Peter Streips, Vice President of Channel Sales at Living Security. "Living Security's partner program aims to supercharge partner business growth, designed with partner profitability at its core. Our commitment to innovation doesn't stop there as the program provides our partners with unique opportunities to showcase the transformative potential of our enterprise-grade human risk management platform and security awareness training products."
With an impressive background, Streips has already made notable strides by forming strategic partnerships that promise to amplify the company's reach and impact as it launches its Living Security Partner Program. The program welcomes various partners globally across all industries, from resellers to full-service MSP/MSSPs. Living Security's go-to-market channel partners include Defy Security, GuidePoint Security, Optiv, and is in the final negotiation stages of incorporating distribution into the program.
"Organizations today need to do more than create infrastructure security. The human factors that impact cyber hygiene must be addressed in order to cultivate and reinforce a vigilant security culture,” said Justin Iwaniszyn, Director of New and Emerging Partners at GuidePoint Security. "Living Security’s new partner program will further foster a strong relationship for the channel community and provide a solution for a safer and more secure digital landscape for clients."
Organizations spend billions of dollars on cybersecurity technology, yet 74% of security breaches result from human actions. Living Security, recognized by esteemed analysts such as Forrester and Gartner, prides itself on being at the forefront of the HRM platform. This novel toolset grants CISOs unparalleled real-time visibility into security discrepancies, facilitating proactive, informed decisions to protect organizations against potential threats.
For more detailed information on the Living Security Partner Program and its tiered benefits, visit https://www.livingsecurity.com/partner.
About Living Security
Living Security, the global leader in human risk management, transforms human risk into proactive defense by quantifying human risk to engage humans with relevant content and communications to change human behavior truly. Living Security solves the challenges of human risk through risk identification, awareness and training, and risk reduction, all through an integrated platform. Living Security is trusted by security-minded organizations, including Mastercard, Verizon, Biogen, AmerisourceBergen, and Hewlett-Packard. Learn more at www.livingsecurity.com.
Read More
Channel Partnerships
Business Wire | November 03, 2023
Sevco Security, the cloud-native CAASM platform that delivers the industry’s most accurate, continuously updated IT asset inventory, today announced the launch of the Sevco Channel Partner Program, including an incentive-based program to reward channel partner representatives for driving new deals and evaluations with Sevco. This new tiered sales performance incentive fund (SPIFF) program includes generous monetary incentives and significant discounts on Sevco’s SaaS-based 4D Asset Intelligence Platform for its partners.
“We’re excited to announce the launch of the Sevco Channel Partner Program because we understand how integral channel partners are for organizations trying to understand the cyber tool landscape, simplify the procurement process, and drive immediate value by understanding how these tools deliver better outcomes together,” said Trace Sheridan, Director of Strategic Partnerships at Sevco Security. “Because our platform is able to identify previously unknown devices within an IT environment, Sevco is uniquely positioned to better help our reseller community understand their customers’ asset landscape through correlation of device, user, software and vulnerability data.”
In today’s cloud-native business environment, most organizations have the tools necessary to help secure their IT environments. However, they likely don’t have full visibility into how well those tools are deployed across company-owned assets. This lack of visibility into the assets that need to be managed and protected upends the very foundation of every major security framework, presenting a major challenge for security teams – how can you protect what you can’t see?
Sevco’s 4D Asset Intelligence Platform provides comprehensive real-time asset visibility and fulfills CIS Critical Security Control 1: actively managing, inventorying, tracking, and correcting all enterprise assets. Sevco automates discovery and remediation of security gaps, vulnerabilities, and risks. With the asset data and real-time intelligence provided by Sevco, security teams can make faster, accurate, evidence-based decisions to close security gaps that appear when devices are unprotected.
The Sevco 4D Asset Intelligence Platform integrates seamlessly with existing security stacks at scale, allowing service providers to quickly increase security operations center (SOC) efficiency and better serve their customers by protecting them from threats.
The Sevco Channel Partner SPIFF will run from November 1, 2023 until January 31, 2024 – all deal registrations must be submitted by January 31, 2024.
About Sevco Security
Sevco is the cloud-native CAASM platform delivering the industry’s most accurate, real-time IT asset inventory. Hundreds of companies rely on Sevco's 4D Asset Intelligence engine to bridge the gap between IT and security teams. By providing a continuously updated inventory of assets across IT, public/private cloud, IoT devices, operational technology (OT), supply chain, contractors and remote users, Sevco autonomously identifies and closes previously unknown security gaps, while dramatically improving incident response. Sevco’s patented asset telemetry uncovers significant security gaps and out-of-compliance assets in every deployment without fail. Founded in 2020 and based in Austin, Texas, Sevco is backed by SYN Ventures, .406 Ventures, Accomplice, and Bill Wood Ventures.
Read More