Facebook takes fight against fake news to more countries
Marketing Land | June 21, 2018
Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company announced a number of new initiatives to reduce activity by bad actors on the site, from expanding its fact-checking operations to more countries to using machine learning to find foreign Pages that share hoaxes for financial gains.“With more than a billion pieces of content posted every day, we know that fact-checkers can’t review every story one-by-one. So, we are looking into new ways to identify false news and take action on a bigger scale,” writes Facebook product manager Tessa Lyons on the Facebook news blog. The site will be extending its third-party fact-checking program to 14 more countries. The fact-check tests it uses on photos and videos to determine if a photo or video has been manipulated or edited to reflect false information is being extended to four new countries.