Facebook Sues Namecheap over Cybersquatting

Facebook | March 06, 2020

Facebook filed a lawsuit against domain name registrar, Namecheap and Whoisguard. Facebook accused them of not cooperating over domains that infringed Facebook trademarks. Namecheap accused Facebook of attacking customer rights to privacy and due process. Facebook claimed that numerous domains were registered with the Namecheap affiliated company Whoisguard that resembled the domains of Facebook related sites.

Spotlight

Best practices abound in digital marketing, but not all are created equal. In her 2020 Guide to Digital Growth Disruptors, VP of Growth Caitlin Halpert tackles four current myths, why they’re not all they’re cracked up to be, and how to turn the myths around to truly achieve disruptive growth.


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CONTENT MARKETING

Leading Digital Performance Marketing Services Company Announces Strategic Capital Investment from Court Square Capital Partners

Power Digital | March 22, 2022

Power Digital, a leading digital performance marketing services company that utilizes data, analytics, and proprietary technology to drive digital commerce, today announced a strategic capital investment from Court Square Capital Partners, a middle market-focused private equity firm with $7.5 billion in assets under management. This investment comes after three years of unprecedented growth at Power Digital, which has grown in headcount by more than 400 employees and experienced over 400 percent revenue growth during that period. “This partnership puts Power Digital one step closer to realizing our day-one mission of becoming the most valued and respected privately held performance marketing platform in the world, The Power Digital team is very excited to be working with Court Square due to their extensive experience and deep industry knowledge, which will help to drive the data-first approach that encompasses everything that we do. We are delighted to be partnering with them in the next phase of our growth trajectory.” Grayson Lafrenz, CEO and Founder of Power Digital Power Digital managed nearly $600 million in ad spend in 2021 and experienced 110 percent net revenue retention with a 64 percent net organic revenue growth rate. In addition, Power Digital has an employee retention rate over 91 percent, gave out over 150 promotions last year and has a 68 percent strong female workforce. Court Square’s investment will in part support Power Digital’s proprietary machine learning tech platform SPRnova™(“nova”), as well as fund strategic acquisitions that share Power Digital’s core values and prioritization on exceptional service quality. “We have been deeply impressed by the growth of Power Digital since its inception in 2012 and are excited to partner with Grayson and the Power Digital team for the company’s next phase of growth. This investment is a testament to our 40-year track record of successfully partnering with founders, families, and manager-owners to help drive significant value creation,” said Kevin White, Partner at Court Square. “Power Digital has all of the characteristics of a ‘Court Square Investment’ and we are confident in its ability to become the market leader in performance marketing.” “Power Digital’s exponential growth is the result of the management team’s flawless execution of the company's three-year strategic plan,” said John Findlay, Partner at Periscope Equity. “Our partnership with Power Digital has been an absolute thrill and we are beyond confident the company is well-positioned to continue on its growth trajectory with the Court Square team.” Power Digital will continue to operate out of its San Diego, CA headquarters, with current CEO Lafrenz taking on an additional role as Chairman. Terms of the deal were not disclosed. The acquisition is subject to regulatory approvals and customary closing conditions. Power Digital was advised by investment bank Canaccord Genuity. About Power Digital: Power Digital is a leading, data-driven performance marketing company that is nationally recognized for its ability to combine the best of art and science. As a tech-enabled full-service firm, the company offers best-in-class services that provide best-in-class full-funnel marketing. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using their 1st party data and Power Digital’s proprietary data warehouse to guide strategy, ultimately driving irrefutable value for clients. Unique to Power Digital is its proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging its team of the nation’s leading consumer strategists, creatives, and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey. About Court Square Capital Partners: Court Square is a middle market private equity firm with one of the most experienced investment teams in the industry. Since 1979, Court Square has completed over 240 platform investments, helping managers, families and founder-owners to develop their companies into leaders in their respective markets. Court Square invests in companies that have compelling growth potential in the business services, industrial, healthcare, and tech and telecom sectors. Court Square has $7.5 billion of assets under management and is based in New York, N.Y.

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CHANNEL PARTNERSHIPS

Diginius Named Microsoft Advertising Global Channel Partner of the Year 2022

Diginius | April 29, 2022

Diginius, a London-based SaaS technology company specialising in digital marketing and e-commerce solutions, today announced that it has been named Microsoft Advertising Global Channel Partner of the Year 2022. This distinguished accolade, which recognises excellence across the board as a Microsoft partner at a global level, builds on the title of Microsoft Europe Channel Partner of the Year 2021 awarded to Diginius earlier this year. Contributing to this recognition was the Diginius proprietary Insight Bidding Engine platform, which provides clients with valuable online data on their PPC campaigns to drive leads and conversions, and is integrated with Microsoft Ads. “Microsoft Advertising is honored to present Diginius with the Global Channel Partner of the Year 2021 award. The quality of nominations from this year’s partners was extraordinary, inspiring us with their incredible contributions to the industry, dedication to their clients’ growth and an untiring commitment to partnership. We are proud to celebrate our global winners for their extraordinary work in 2021 and look forward to the impactful work we will do together in the year ahead,” said Heidi Coffer, Director of Global Partner Marketing, Microsoft Advertising. “We’re delighted to be recognised by Microsoft again as their partner in driving excellence in the digital marketing industry, now at a global level. We look forward to our continued collaboration in ensuring marketers and agencies have access to the insights and tools they need to maximise performance from their ad spend.” Nate Burke, CEO and Founder of Diginius

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CONTENT MARKETING

Crowd Content Launches Subject Matter Expert Network to Support Expert Content Creation

Crowd Content | December 15, 2021

Crowd Content Media, a company that helps businesses create content at any scale, is pleased to launch its new subject matter expert (SME) network and accompanying SME review service aimed at helping marketers create expert-level content at any scale. We've heard our clients, who are some of the web's most talented marketers, loud and clear - they need expert level content to rank well in Google and impress their readers. That can be really challenging. Finding an expert is tough, but finding enough to keep up with large content creation programs is even tougher. Our SME network and review service make that easy and can keep up with even the largest content programs." Rick Leach, Content Director at Crowd Content The launch is the culmination of months of expert recruitment and technology development. Crowd Content now boasts a roster of hundreds of SMEs spanning virtually any industry and proprietary technology that matches verified experts in each client's industry to review their custom written content. SMEs perform a final review to ensure accuracy, add their expert insights, and attach their byline (if requested). This lets clients create large volumes of expert-level content that's authoritative, accurate, on-brand, and ready to publish. With a mandate to help marketers create amazing content that drives SEO results, Crowd Content will continue to develop services and technology that makes content creation more efficient and effective. About Crowd Content Founded in 2013, Crowd Content Media is a leading content creation service provider based in Victoria, BC. Its global platform connects talented writers and editors with businesses in need of high-quality, publish-ready content at scale. To date, Crowd Content has served more than 8,000 enterprise and SMB customers across 81 countries through its cloud portal, which provides self-serve and fully managed content services.

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CHANNEL PARTNERSHIPS

ZINFI and Channelnomics Announce Strategic Partnership to Provide Channel Solutions to Mid-Market and Enterprise Organizations

ZINFI Technologies, Channelnomics | April 05, 2022

ZINFI Technologies, Inc., a leading provider of Unified Channel Management solutions, and Channelnomics, a business strategy and research firm that helps companies improve the performance of their direct and indirect channels, are pleased to announce a global strategic partnership designed to create an integrated channel management optimization solution. The collaborative partnership will leverage ZINFI's industry-leading channel automation platform and Channelnomics' deep expertise in go-to-market strategy, program development, and growth consulting capabilities. With automation playing an increasingly critical role in every aspect of channel-based organizations, companies recognize that they need to accelerate the deployment of digital solutions to ensure they effectively automate profitable growth via distributed channel networks. The ZINFI-Channelnomics partnership brings together world-class expertise in channel strategy and program development, workflow automation, and revenue optimization capabilities as organizations make the transformation to building high-performing channels. "The ZINFI-Channelnomics partnership represents a powerful combination of strategic planning, program planning, and delivery automation capabilities. Companies can improve indirect productivity, locally and globally, by deploying channel management best practices from Channelnomics in combination with ZINFI's state-of-the-art channel automation platform," said Sugata Sanyal, founder and CEO of ZINFI. "The ZINFI-Channelnomics partnership represents a powerful combination of strategic planning, program planning, and delivery automation capabilities. Companies can improve indirect productivity, locally and globally, by deploying channel management best practices from Channelnomics in combination with ZINFI's state-of-the-art channel automation platform," said Sugata Sanyal, founder and CEO of ZINFI. "Channelnomics offers deep expertise in partner programs, organization and workflow design, incentives management, partner enablement, and go-to-market intelligence. With their guidance in the deployment of channel best practices, our customers can leverage ZINFI's channel automation platform to dramatically reduce time to ROI and maximize returns." "A common challenge facing channel leaders and organizations is the translation of go-to-market programs and policies into efficient and effective automated workflows. Partnering with ZINFI will enable Channelnomics to extend its leading channel strategy and program design services into actionable processes and effective management that produces real, profitable results, "said Larry Walsh, founder and CEO of Channelnomics. "Working as a unified team, ZINFI and Channelnomics can help customers unlock the vast potential of an intelligent digital channel strategy. The alignment of Channelnomics and ZINFI's core capabilities will allow organizations engaged in indirect marketing and selling to scale predictably, rapidly, and profitably around the world." ZINFI's Unified Channel Management software encompasses state-of-the-art SaaS applications for partner relationship management, partner marketing management, partner sales management, partner portal management and portal administration management. These applications enable organizations selling via the channel to integrate the full spectrum of channel partner management activities—from recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfillment and renewal management. ZINFI's modular design allows customers to enable and customize tools only as they need them to create solutions as simple or robust as their current business requirements. Channelnomics offers a portfolio of research and channel development services, including channel and go-to-market strategy consulting, channel digital transformation planning and development, partner and customer experience management, rewards and incentive design, channel performance diagnostics, channel team and partner enablement services, quantitative and qualitative research services, and strategic content support. Channelnomics's expertise and experience in channel development, management, and optimization enable businesses around the world to identify and capitalize on the scale and capabilities of various channel routes to market. In April 2020, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020 report, receiving the highest possible (5 out of 5) scores in the criteria of "Product innovation roadmap," "Pricing strategy," "Supporting products and services" and "Number of employees." The report states, "…what sets ZINFI apart is its commitment to modularity, which makes it equally appropriate for a small to medium-size business (SMB) that is automating its channel management for the first time or a large global manufacturer that is filling gaps or transforming its channel technology." The report also notes ZINFI's "…strong workflow and collaboration tools that optimize processes among ZINFI's agency partners, partners' enterprise customers, and ZINFI's in-house multilingual (14 languages) partner marketing concierge services for lead, campaign, and MDF management." Later in 2020, ZINFI was also named a leader in another Forrester report: The Forrester Wave™: Partner Relationship Management Q4 2020 report, where ZINFI received 5 out of 5 (the highest possible) scores in the "Product innovation roadmap" criterion in the "Strategy" category and in the "Partner co-selling and co-marketing" criterion in the "Current offering" category. ZINFI also tied for the highest score among the participants in the "Partner performance and incentives" criterion (4.4 out of 5). About ZINFI Technologies ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages. About Channelnomics Channelnomics believes exceptional insights enable channel professionals to turn vision into reality. Channelnomics is a business strategy and research firm focused on connecting channel professionals with the people and insights that enable them to continually evolve and operationalize their strategy. Channelnomics' industry experts work with clients to provide the evidence they need to validate and structure their strategy. Their clients, in turn, benefit from improved GTM performance, faster time to market, and better return on partner relationships. By looking at the technology market from the viewpoint of vendors, partners, and end users, Channelnomics is uniquely positioned to develop route-to-market strategies with an innovative, insightful, and inspired flair.

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Spotlight

Best practices abound in digital marketing, but not all are created equal. In her 2020 Guide to Digital Growth Disruptors, VP of Growth Caitlin Halpert tackles four current myths, why they’re not all they’re cracked up to be, and how to turn the myths around to truly achieve disruptive growth.

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