Facebook seen as least brand-safe platform

The results suggest that despite its numerous and very public issues with brand safety over the last few years, YouTube is still thought of as relatively safe place for brands. It seems that Facebook’s prominent roles in the ‘fake news’ scandal has done significant damage to the company’s brand. And the problem is clearly a pronounced one. 75% of respondents reported that their brand (or one they worked with) have had brand safety issues, with 43% saying it had happened more than once. 44% said that they have problems with brand-unsafe imagery, while 32% reported video as the main source or danger.