Facebook rolls out new brand safety tools for publishers, creators and advertisers
Marketing Land | November 20, 2019
The updates aim to help advertisers control the placement and context in which their ads are delivered. Facebook has launched a new set of tools designed to bring transparency and brand safety to the forefront. Now, in Business Manager and Ads Manager, advertisers will be able to create blocklists, obtain delivery reports, and set inventory filters at the account-level, rather than applying it one campaign at a time.