Facebook Messenger app enables paid advertisers to engage with users instantly
Facebook | November 10, 2016
A 'call to action' ad can now become a 'call to conversation' as a new messaging app for paid advertisers on Facebook makes it possible for marketers to turn its messenger bots into ad bots. In other words, when a sponsored ad appears in a news feed, a user can instantly "have an open, existing conversation with a brand," on Facebook messenger.