Facebook makes Pages’ organic reach in News Feed even more dependent on shares

It’s a weekday, so there’s a good chance Facebook is recalibrating its all-important News Feed algorithm. And as is often the case that means Pages will have a tougher time getting unpaid placements in people’s feeds. This time around Facebook is making Pages’ organic reach even more dependent on people sharing Page posts with their friends. “If a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts,” Facebook engineering director Lars Backstrom said in a company announcing the latest news feed algorithm tweak.