Facebook Launches New Tools to Help With Holiday Marketing

Facebook has released several new tools to assist businesses with their holiday marketing efforts. According to a Facebook-commissioned Ipsos study, nearly half of US shoppers start shopping for the holidays in November or earlier. So the time is now to reach shoppers on social media. Here’s a rundown of the new features Facebook is launching today. Facebook is introducing customizable story templates to help businesses create vertical, full-screen assets for ad campaigns. These story templates can also be used across Instagram and Facebook Messenger.