Facebook launches highly anticipated ads in Messenger

Facebook announced that they will soon be releasing Ads in Messenger at Wednesdays Open Book event, an educational series for Agency leadership and Social Media specialists. Similar to how ads on Facebook and/or Instagram can opt-in to be extended to the Facebook Audience Network, this will now allow expansion to Messenger. As they typically do with their products, Facebook originally launched the Messenger app ad-free. This allowed their audience to adopt more easily to the platform, while also showing Facebook the natural user behavior within the app to dictate the format and experience of the ads themselves. With now more than 1.2 billion monthly active users, Messenger has over 2 billion messages per month being exchanged between people and businesses, according to Facebook.