Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients

Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to receive certification are DoubleVerify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers — both of which are launching new Facebook brand safety tools. Facebook’s brand safety certification. After more than a year of brand safety concerns, content policy updates and video metric missteps, Facebook is taking steps to create a safer environment for advertisers. Facebook has had brand safety controls in place for advertisers for some time, offering publisher lists and delivery reports listing where ads appear, and the ability to create block lists, but advertisers have been asking for third-party solutions to help manage brand safety on the platform.