Facebook Instagram Stories Are Seeing a Big Increase in Ad Spend

Facebook Inc. is starting to see serious monetization of its Instagram Stories, as it looks to create new ad businesses outside of its highly important News Feed.  Over the past year, advertisers leveraging Stories have increased budgets dedicated to the format at 124%," wrote Nanigans, one of Facebook's primary marketing partners, in a report obtained by analysts at Deutsche Bank. CPMs, or cost per impressions, for Stories, grew 112%, while CPC, or cost per click, grew 39%. Click-through rates on Stories ads have increased 52% year-over-year, while return on ad spend has also increased.