Facebook expands test to show News Feed-like ads in Messenger globally

Facebook announced its beta for ads in Messenger is expanding to all markets, meaning the big ads can pop in the message feeds of the app’s 1.2 billion monthly users as of Wednesday. The test, which first launched in Australia and Thailand, features ads that can link to the advertiser’s website or open up a Messenger conversation. The ads look like a typical News Feed ads with a headline, description copy, image and calls to action. They appear on the Messenger home tab feed and are labeled “Sponsored.” The example below from Original Coast Clothing links straight to its website.