Facebook contacts ad executives to clarify transparency concerns

Facebook has issued a private mea culpa to Australian ad executives as it seeks to tamp down a transparency scandal amid rising anger that it had overestimated video viewing for two years.
The digital network’s local managing director has begun an unprecedented offensive with the market, urgently seeking an “open conversation” with industry leaders to confront the measurement issue plaguing the company, ­according to a private email ­obtained by The Australian.
Stephen Scheeler, Facebook’s managing director of Australia and New Zealand, sent an email to executives last week acknowledging “concerns” about how Facebook measures ads on its service.