Awin Global | September 27, 2023
Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regain control over their ad spend, create lasting marketing partnerships and generate more revenue.
The Challenge: Big Tech’s Dominance of Digital Ad Spend
Almost three-quarters of global digital ad spend is currently invested into three main technology platforms, whose market dominance and auction-based models have left businesses struggling with skyrocketing costs and little control over where to invest their money.
Similarly, the US Association of National Advertisers’ (ANA) recent study revealed that 23% of brand spend in programmatic is going to waste, highlighting the transparency issues within that space. This wasted spend amounts to at least $20bn, a third more than what is set to be invested globally in the affiliate industry by brands this year.
The Solution: Choice, Control, Customization and ROI
Awin recognizes the need for an alternative as companies increasingly prioritize their own bottom line and look for media investments they can trust. Its upgraded platform is a direct response to the demand from ecommerce brands for an advertising solution that is both adaptable and transparent, empowering them to achieve their marketing goals in an increasingly competitive environment.
The Awin partner ecosystem allows brands to confidently break free from these costly models, offering:
Choice: Brands can quickly discover and choose from over 1 million affiliate partners that align with their marketing objectives via Awin’s AI-powered Partner Discovery tool.
Control: Brands can easily measure the value and impact of their investments using new in-depth funnel and journey path reports to understand how their customers find them online. And powerful sector benchmarking shows how they stack up against competitors.
Customization: Brands can use new datapoints and flexible compensation models to create custom incentives that focus only on the most valuable marketing actions, ensuring cost efficiency.
ROI: With their affiliate programs built to drive highly-targeted marketing value, brands can enjoy a $14:1 return on their ad investment when working with Awin.
Choice, control, and customization are critical to creating mutually-beneficial and lasting relationships in any business, particularly within digital marketing, said Adam Ross, CEO of Awin.
"Awin’s partner ecosystem helps ecommerce brands eliminate industry silos, complex integrations and wasteful spending to create their own advertising ecosystems that easily scale based on individual needs. We’re excited to help customers take back control of their marketing, giving them the freedom to grow their own way."
To learn more about Awin’s partner ecosystem, please visit: https://awin.link/partnerecosystem
Two-thirds of digital ad spend currently flows to the three big tech platforms - Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth. Using Awin's platform, brands can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing program using Awin's tech to mirror unique goals, whatever they may be.
SonicWall | September 25, 2023
SonicWall, a leading cybersecurity solutions provider, has unveiled its updated SecureFirst Partner Program, catering to existing and prospective North American customers. This initiative stems from SonicWall's commitment to actively engage with its partner community, actively listening to their needs and implementing suggested improvements. The upgraded program strongly emphasizes addressing the primary concerns of Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs), offering comprehensive benefits.
The new SecureFirst Partner Program from SonicWall focuses on key areas critical to partners' success in the cybersecurity landscape. First, it simplifies the onboarding process, allowing partners to swiftly access SonicWall's partner benefits without the need for extensive training or complex business planning commitments. This flexibility extends to procurement options, with SonicWall introducing new choices that align with partner and customer requirements. These options include prepaid subscriptions at discounted rates and a no-commitment monthly service provider model. Additionally, SonicWall recognizes the importance of robust technical support and ensures personalized assistance by providing direct access to level 2 or tier 3 agents.
The program introduces two distinct tiered tracks to accommodate varying business sizes and objectives: Velocity and Mastery. Velocity suits partners with minimal requirements, while Mastery partners gain access to all incentives, resources, and benefits. Additionally, SonicWall supports partners' customer acquisition efforts by offering aggressive discount levels for all tiers, equipping partners with a competitive edge in pursuing new business opportunities. As part of this program, partners gain exclusive access to SonicWall University, an invaluable resource for flexible training options, including product-specific courseware, specializations, and industry-recognized certifications, ensuring they are well-equipped to promote, sell, and deploy the SonicWall portfolio effectively.
In addition to launching the enhanced SecureFirst Partner Program, SonicWall has been proactive in fortifying its position in cybersecurity. The company has reinforced its executive leadership team and introduced compelling incentives with the updated global partner program. Existing partners are encouraged to engage with their dedicated account management teams to gain insights into the program's enhancements and determine the optimal path to cultivate their businesses further. SonicWall remains committed to empowering its partner community and fortifying its capabilities for sustained growth and innovation in the dynamic cybersecurity landscape.
SonicWall, a leader in delivering cutting-edge cybersecurity solutions tailored for the hyper-distributed era, where remote work, mobility, and security are paramount. SonicWall is a steadfast guardian in an ever-evolving work landscape characterized by ubiquitous remote access and cloud-enabled workforces, providing comprehensive protection against the most sophisticated and elusive cyber threats. The company's unwavering commitment to fortifying organizations is evident in its ability to thwart cyberattacks across diverse exposure points, even in the face of evolving challenges. SonicWall bridges the gap in cybersecurity readiness for enterprises, government entities, and small to medium-sized businesses (SMBs) worldwide with a keen focus on unraveling the unknown, delivering real-time visibility, and facilitating cost-effective cybersecurity solutions.
Asimily | October 12, 2023
Asimily has introduced its channel partner initiative, 'Launch.' This innovative program is designed to equip global technology and service providers, security resellers, and managed service providers (MSPs) with the comprehensive resources required to offer Asimily's revenue-generating solutions to their clientele.
The experienced security channel team at Asimily is supporting 'Launch,' with Peter Hancock, Vice President of Global Channel Sales and Strategic Partnerships, in charge. The program is specifically designed to bolster Asimily's channel-focused go-to-market approach.
Peter Hancock said, The financial and reputational costs of data breaches and ransomware attacks via internet-connected devices and equipment are growing quickly. Our partner-friendly solutions enable security resellers, MSPs, and integrators to mitigate those risks, keep their clients from becoming the latest headline, and grow revenue with a program that is focused on making them successful.
[Source – Globe Newswire]
Asimily finds all internet-connected devices and equipment in different networks using data from the devices, algorithms, and already-set-up device profiles. So, the solution makes it easier to manage vulnerabilities in a structured way, speeds up the analysis of possible exploits, and automatically ranks threats to help with forensic incident response while keeping business operations running as smoothly as possible.
Russell Feldman, Senior Vice President of Global Sales at Asimily, emphasized that IoT device fleets in organizations play a vital role, serving as critical assets on which employees and customers rely daily. He highlighted that Asimily's central mission is to protect these complex networks and data robustly. 'Launch' is instrumental to success in collaboration with growth partners worldwide. This new program is designed to provide the necessary scale and insights, offering innovative IoT security solutions that empower current and potential customers to address security threats consistently.
Asimily, a leader in risk management platforms, specializes in fortifying IoT devices across various sectors, including medical, diagnostic, life sciences, pharmaceutical, and enterprises. The company's core mission is to equip businesses with proactive, efficient, and easily accessible cybersecurity solutions, enabling them to safeguard their digital assets effectively. Asimily's offerings encompass a range of critical capabilities, including inventory and visibility, vulnerability mitigation, threat detection and incident response, and risk modeling.
Mindmatrix | November 07, 2023
Mindmatrix has enhanced the learning management module within its partner enablement platform. The upgraded LMS is an integral component of Mindmatrix's Bridge platform, which stands as the foremost partner enablement platform within the marketplace.
This enhancement will produce a more robust learning management system (LMS) to enhance partner learning, training, and certification effectiveness. Bridge's LMS module provides organizations with the capability to establish learning curricula, compile course catalogs, and develop diverse training as well as educational materials directly within the platform. Subsequently, these assets can be distributed to their sales teams and channel partners. Moreover, it empowers companies to configure live classrooms or instructor-led virtual training sessions.
Bridge's comprehensive LMS integrates with external learning experiences, including web-based training sessions, virtual classrooms, and even classroom sessions facilitated by instructors. This LMS module also closely aligns with partner incentives, scoring mechanisms, and recognition protocols, such as badges and awards. Consequently, organizations can acknowledge exceptional performances by their esteemed partners.
The LMS offers a diverse array of reports to both instructors (representing companies) and students (comprising salespeople and channel partners). At the corporate level, individuals can access reports that include sign-up statistics, attendee records, candidate outcomes, instances of non-attendance, pending evaluations, and registrants with suspended participation.
The upgraded module will integrate with Bridge's data and analytics, enabling companies to assess training effectiveness and enhance partner learning experiences. Furthermore, Mindmatrix's integrated visibility tools and metrics assist in assessing educational coursework. This integration with analytics helps companies identify recurring challenges and patterns, such as lead loss, prompting them to take corrective actions or offer further coaching and training for improved results.
Mindmatrix, a PRM and partner marketing software provider, assists companies in accelerating sales processes and boosts their marketing effectiveness. It offers a unique, fully integrated platform known as Bridge, which unifies and empowers various aspects of business operations, spanning direct and indirect sales, marketing efforts, alliances, and partner ecosystems. This innovative platform extends its influence beyond traditional boundaries, catering to not only sales ecosystem enablement but also partner marketing and multi-vendor solutions management, all to optimize business success.
Bridge, a product by Mindmatrix, is a unified platform that simplifies sales ecosystem enablement by combining the capabilities of PRM software, partner marketing software, and partner and direct sales enablement software. It extends its reach to encompass partner marketing and multi-vendor solutions management, offering a personalized collaboration platform for shared marketing, sales, and service experiences.