Facebook Apologizes For Miscalculating Ad Metric (FB, TWTR)

Facebook Inc. (FB), which was reported to have overestimated a key video metric leading to mistaken figures for video performance for its ads, apologized for its error this morning.
“We know we can’t have true partnerships with our clients unless we are upfront and honest with them, including when we make mistakes like this one. Our clients’ trust and belief in our metrics is essential to us and we have to earn that trust,” wrote David Fischer, vice president of business marketing and partnerships at Facebook in a blog post this morning, adding that the company wanted to marketers to measure video “in the way that they feel most comfortable.”