Facebook Announces Two New Video Ad Buying Options to Maximize Revenue Potential

Facebook has announced two new video ad buying options to help both businesses and publishers capitalize on the potential of video during the 2018 holiday season.The first is what Facebook’s calling  In-Stream Reserve, which will enable advertisers to reach people watching video from “a selection of the most engaging, highest quality publishers and creators The option closely resembles traditional TV ad buying  through In-Stream Reserve, advertisers will be able to reach larger audiences based on the specific content, like, for example,which has been one of Facebook’s biggest original content hits thus far.