Facebook Advertisers Spend More, Get More in 3Q (Report)

Those advertisers experienced strong returns on their ad spend. Nanigans offered two online retailers as examples, saying that the first saw return on ad spend up 502 percent versus the prior quarter, purchase rates up 271 percent and average daily spend up 21 percent, while those figures for the second retailer were 333 percent, 22 percent and 174 percent, respectively.
Outside of North America, ad spend rose 5 percent quarter-over-quarter, while click-through rates were up 17 percent quarter-over-quarter and 96 percent year-over-year.
Mobile’s share of third-quarter-2015 ad spend was up 10 percent compared with the second quarter and 18 percent compared with the third quarter of 2014.