Facebook Ads Creates New WhatsApp Placement Options for Ads

One of the benefits of using Facebook Ads is the ability to have ads shown on other websites and apps besides Facebook itself. This includes serving ads to users on WhatsApp. Marketers who are looking for new ways to connect to their target audience in 2019 should consider using Facebook's new WhatsApp ad targeting options.WhatsApp is one of the most popular mobile apps on the planet. According to the company, more than 1 billion people in over 180 countries use WhatsApp. It's estimated that there are more than 450 million messages are sent each day on the platform. With such a diverse range of people using the platform often, WhatsApp is an ideal place to target specific audiences. Back in August of 2018, Facebook announced that it would roll out new WhatsApp ads in 2019, but no specific launch date was given. Recent reports have suggested that "Facebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads, ads that launch a WhatsApp chat, via the Facebook News Feed.