Episerver boosts dynamic content personalization with Idio acquisition

The digital experience platform Episerver has acquired Idio, a content intelligence and predictive analytics solution that helps companies deliver personalized content experiences. The acquisition will elevate Episerver’s existing predictive analytics capabilities with technology that determines the “next best step” in the customer journey, according to Episerver Chairman and acting CEO Adam Berger. While Episerver already had a predictive analytics component as part of its platform, Idio’s ability to automatically index, analyze and categorize unstructured content data into a “structured content hub” gives Episerver access to more sophisticated personalization capabilities. Berger called the acquisition part of Episerver’s roadmap for acceleration in the U.S.