Edelman hires Maxus’ head of digital

Edelman today announced that it has hired Martin Shaw as performance EVP and appointed Stuart Edwards as COO for Edelman Digital Asia Pacific, Middle East and Africa (APACMEA), both newly created roles effective immediately.

Shaw joins from Maxus, where he was head of digital for APAC, and will take charge of Edelman Digital APACMEA’s overall paid media offer and key data, analytics and reporting functions.

Edwards, former MD of Edelman Digital Australia, will ensure the regional APACMEA business is optimised in terms of both efficiency and integration.

Shaw will be based in Hong Kong, while Edwards will be based in Sydney and both will report to Gavin Coombes, president of Edelman Digital APACMEA.

“We are embarking on the adoption of a product strategy and the integration of digital and rand talent into consolidated teams and united leadership to accelerate the evolution of our business,” Coombes said.