CONTENT MARKETING

E-Web Marketing Offers Affordable SEO Packages for Sydney Businesses

E-Web Marketing | July 30, 2021

E-Web Marketing, an SEO and digital marketing agency based in Chatswood, NSW, Australia, is thrilled to declare that they are delivering affordable SEO packages for various businesses in Sydney and adjacent areas. Through their competitively priced but proven SEO packages, customers have a much better chance of reaching their digital marketing goals. And to guarantee that they are able to deliver the appropriate package for a particular customer, they will first offer a free SEO audit.

SEO or search engine optimization is the process created to help a website rank highly in organic search engine results when someone makes an online query using a keyword that is related to the company’s products or services. There is no specific standard on what exactly constitutes SEO since Google keeps the details of their ranking algorithms secret. Moreover, these algorithms slowly change in time. However, interested parties have sought to decipher vital factors taken into account in such algorithms.

Sam Shetty, CEO of E-Web Marketing, says, “SEO is the most mature service that we offer at E-Web Marketing. We have been doing SEO for over 15 years and have evolved with the niche effectively making us one of the thought-leaders in this space in Australia. SEO itself is a complex process that involves many areas of work and different skill sets to do effectively. At E-Web Marketing, we pride ourselves on our SEO and have built an SEO offering that is ‘holistic,’ catering both for search engines and user experience.”

The SEO packages available through E-Web Marketing are focused on four areas. These are: technical SEO, website content targeting, content marketing, and outreach. Technical on-page SEO has to do with ensuring that the site will be efficiently crawled, indexed and ranked by the search engines. This a critical component of SEO because other SEO efforts are destined to fail if the technical component of SEO is not properly handled.

The Sydney SEO agency also performs website content targeting, which is also known as “site architecture,” “intent based targeting,” and “information architecture.” This is the process of deeply comprehending the keywords that people in their target audience utilize to look for the products, services, and information that are relevant for the business’ niche. These keywords are then grouped based on intent and the site architecture is designed to cater to the search intent of the target audience. The design and implementation of such site architecture is a complex and evolving process that gradually brings the site from the status of being un-optimised to fully optimised over a period of time.

Content marketing is the process of developing free and helpful content for the site’s target audience. Such content has to focus on the users and requires deep understanding of their persona, the information they need to make a buying decision, their fears or pain-points area, and how to convince them that they need the product or service.

And finally, outreach or inbound linking is a vital component of Google’s organic algorithm, which is where many SEO companies tend to do unethical work. In contrast, E-Web Marketing always takes a white-hat approach, which means their techniques are in compliance with Google’s webmaster guidelines. This ensures that the chances of the website being penalised by Google would be minimal. To boost their inbound linking efforts, they have programs designed to expose the client’s brand to get more attention online by reaching out to thought-leaders, news agencies, and relevant bloggers, through press releases and other methods.

They provide monthly reporting to ensure that their SEO clients are well-informed on the status of their SEO efforts. These include: a website ranking report; a website performance report; an SEO activities report for the previous month; an SEO activities plan for the new month; a real-time dashboard; and ongoing consulting.

Spotlight

Un negocio en pleno crecimiento necesita una buena aplicación de gestión de relación con el cliente (CRM, del inglés "Customer Relationship Management"). Un CRM le ayuda a gestionar la información vital sobre sus clientes en un solo lugar, y le proporciona una visión completa de su negocio. Obtendrá conocimientos de negocio clav


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CHANNEL PARTNERSHIPS

Bigger growth opportunities beckon for partners who rewrite the rules of cybersecurity with Infoblox

Infoblox | December 05, 2022

Infoblox Inc., the leader in cloud-first networking and security services, unveils its new partner program today, designed to maximize opportunities partners can secure and deliver. The Skilled to Secure trusted partner program reflects the changing security landscape and shifting customer requirements – and the need for providers of security solutions and services to adapt in response. “The rules of cybersecurity have changed. Customers want more than just another security solution or tool – they have dozens, if not hundreds, already. What they want is to drive more value from their current environment by making it more effective. That’s where Infoblox comes in,” explains Chris​ Millerick, ​Vice President, Worldwide Partner Sales at Infoblox. “The rules of cybersecurity have changed. Customers want more than just another security solution or tool – they have dozens, if not hundreds, already. What they want is to drive more value from their current environment by making it more effective. That’s where Infoblox comes in,” explains Chris​ Millerick, ​Vice President, Worldwide Partner Sales at Infoblox. Infoblox BloxOne® is the first cloud-native platform delivering DDI (DNS, DHCP, and IPAM) and DNS data-enabled threat detections, and offers partners predictable, reliable renewal margins year after year. A Forrester Economic Impact Report found that BloxOne® Threat Defense can deliver a staggering 243% return on investment. Integrated into the security ecosystem, BloxOne® enables DNS data to be used to address blind spots in enterprise threat defense and security systems. Internal and external threats can be identified, prioritized, and remediated in a fraction of the time without significant additional investment in new solutions. In the new program, partners will be assigned levels based on their acquisition of the competencies required to deliver BloxOne® and maximize its value for customers. Chris Millerick continued: “We recognize that an exceptional customer experience requires a level of trust, one that only highly skilled and competent technology partners can provide. Infoblox is privileged to offer partners a program that helps them acquire the competencies required to stand out and grow in the cybersecurity market.” Benefits partners can gain through the new program include partner-hunted sales incentives and deal registration, “Guardians of the Network” rewards and incentives, marketing campaigns, marketing development funds, and demonstration software. The Skilled to Secure program is built around three tracks designed to deliver support across the channel: Value-added Reseller and Systems Integrator, Service Provider, and Value-added distributor. Based on their track record and meeting the defined competency requirements, partners’ awarded level will be announced in May 2023. More information on the program, its structure, requirements, and benefits are available on the Infoblox website. About Infoblox Infoblox is the leader in next-generation DNS management and security. More than 13,000 customers, including over 75% of the Fortune 500, rely on Infoblox to scale, simplify, and secure their hybrid networks to meet the modern challenges of a cloud-first world. Learn more on our website.

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CHANNEL PARTNERSHIPS

Ivanti Launches Fully Enabled Global Partner Portal and Campaign Central

Ivanti | November 10, 2022

Ivanti, the provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets from cloud to edge, today announced the launch of its new fully enabled Partner Portal and Campaign Central. The Partner Portal is a personalized, role-based experience that provides automation of the partner life cycle and streamlines business processes. Campaign Central is a marketing platform that enhances partner marketing efforts by co-branding professionally packaged marketing campaigns at zero cost. "Our partners are a critical part of our business, and we are committed to investing in them," said Dennis Kozak, Chief Operating Officer at Ivanti. "Our partners are a critical part of our business, and we are committed to investing in them," said Dennis Kozak, Chief Operating Officer at Ivanti. "The Partner Portal and Campaign Central are just two examples of how we are continuing to invest in our partner community. We are committed to providing our partners with the tools and resources they need to be successful." The Partner Portal provides a one-stop shop for all Ivanti related content, tools, and resources across all roles. It also offers a marketing platform to support partner lead generation and demand efforts. Campaign Central enables partners to create and personalize every campaign. Additionally, partners can track campaigns securely and stay informed at every customer touchpoint with built-in reporting. The Partner Portal provides a personalized, role-based experience that will enable Ivanti partners to drive more leads and close more business. Initial feedback from our partners has been positive with many reporting that the Partner Portal and Campaign Central are game changers for their business. Lori Garber from Integral Federal said about Campaign Central: "I really like campaign central! It is super easy to create different collateral and customize it with our branding. The interface is easy to understand, especially after the enablement Ivanti provided. The pre-designed artwork is high quality and for a marketer like me, I appreciate that we can use something like this to save time.” The Ivanti Partner Program was designed with the overarching belief that we are better together. Ivanti partners receive exclusive access to resources, tools, and connections to grow their business. Ivanti is consistently increasing our investment in our partnerships by offering more benefits and support through the partner program. Ivanti provides our partners a unique opportunity to rapidly grow their business by providing market-leading solutions to customers of every size around the globe. For more information on the Ivanti Partner Portal and Campaign Central or to apply to become an Ivanti Partner, please visit: https://www.ivanti.com/partners. About Ivanti Ivanti makes the Everywhere Workplace possible. In the Everywhere Workplace, employees use myriad devices to access IT applications and data over various networks to stay productive while they work from anywhere. The Ivanti Neurons automation platform connects the company’s industry-leading unified endpoint management, cybersecurity, and enterprise service management solutions, providing a unified IT platform that enables devices to self-heal and self-secure and empowers users to self-service. Over 45,000 customers, including 96 of the Fortune 100, have chosen Ivanti to discover, manage, secure, and service their IT assets from cloud to edge, and deliver excellent end-user experiences for employees, wherever and however they work. For more information, visit www.ivanti.com and follow @GoIvanti.

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CHANNEL PARTNERSHIPS

AdvisoryHub Wins 2022 US & Canada Partner Marketing Innovation Award at Zoomtopia Partner Awards

AdvisoryHub | November 18, 2022

AdvisoryHub is a recipient of the 2022 Zoom Partner Awards from Zoom Video Communications, Inc., commending the company's inventive spirit and impactful achievements. The award was presented to AdvisoryHub for the 2022 US & Canada Partner Marketing Innovation Award at Zoomtopia Partner Connect. Partner Connect is a partner-focused event at Zoomtopia designed to inform and inspire partners on Zoom’s vision, how they can better sell, learn about new program updates, and celebrate their successes. The award program recognizes organizations that have strategized impactful business plans with Zoom, resulting in increased alignment and distinguished sales and marketing accomplishments. AdvisoryHub is this year's US & Canada Marketing Innovation Award winner recipient. “Our partners continue to do incredible things, and Zoom’s annual Partner Awards recognize their ongoing commitment to deliver happiness to our customers,” said Todd Surdey, Head of Global Channel and Business Development at Zoom. “With hybrid work here to stay, our partners play an integral role in delivering Zoom’s platform to our global customers. From chat, phone, meetings, and much more, our partner community has worked tirelessly to help customers reimagine work and stay connected. We commend their dedication, innovation, and impressive results.” Transitioning to the cloud provides businesses new opportunities and operational muscle to unlock innovation across their organization including fundamentally reinventing their business models and redefining the Customer Experience (CX). With extensive industry and technology expertise, AdvisoryHub’s team of Practical Strategists work with their clients to strategically identify, plan, and propel their business transformation with cloud-enabled solutions focused on the Customer Economy. “Zoom has built one of the most innovative cloud platforms of our time, combining the use of chat, phone, meetings, rooms, webinars, and contact center. Such an offering can only be met by an innovative marketing approach to help companies digest and adopt the full stack of offerings that can drive Customer Experience in the new Customer Economy,” said Richard Tarity, AdvisoryHub Co-founder and Practical Strategist. “Zoom has built one of the most innovative cloud platforms of our time, combining the use of chat, phone, meetings, rooms, webinars, and contact center. Such an offering can only be met by an innovative marketing approach to help companies digest and adopt the full stack of offerings that can drive Customer Experience in the new Customer Economy,” said Richard Tarity, AdvisoryHub Co-founder and Practical Strategist. “Zoom has proven to be a leader in the phone and call center market and continues to innovate with new features to their platform on a daily basis, making it easy to help clients adopt these offerings,” said John Maylath, AdvisoryHub Co-founder and Practical Strategist. About AdvisoryHub AdvisoryHub is a new age advisory firm acting as an extension to your team, helping you navigate the changing markets caused by the accelerating pace of change in technology. In short, we are a team of Practical Strategists.

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MARTECH

Tufin Appoints e92plus as a UK Distributor to Support Channel Growth

Tufin | November 17, 2022

Tufin®, the leader in network security policy management, today announced it has appointed e92plus to build its channel presence in the UK. e92plus is a leading UK cybersecurity distributor working with more than 1,200 VARs, MSPs, SIs and CSPs. It is credited with having launched some of the biggest names in cybersecurity and has transformed distribution - especially around cloud security and managed services. As a channel-first provider, Tufin is experiencing significant growth, driven by increased demand for policy-based support to manage network complexity, as enterprises navigate the challenges of cloud growth, cloud migration and hybrid infrastructures. Tufin selected e92plus for its specialist security focus, its large ecosystem of partners, and its track record in building out new sales opportunities for vendor partners in the UK. Nick Lowe, VP Sales Europe for Tufin, said:“Our aim is to focus on investing in the channel to expand and support further growth. This partnership is a big step in the next stage of growth for Tufin and will help us to build new opportunities with a wide network of channel partners. We chose e92plus because it’s a security-first organisation and one of the most innovative distributors in the marketplace. It has a wide reach within the systems integration markets and its technical expertise and excellence is fully aligned with our own aims to develop mutual pipelines, with logo acquisitions in areas that we don’t currently see coverage. Our channel partners focus on Tufin being a game-changer for complex enterprises and e92plus will help us reach further and wider - particularly in its UK market - enabling us to support our channel partners throughout the whole sales cycle.” Mukesh Gupta, e92plus CEO and co-founder, said: “As the challenge to combat cyber threats grows, so does the complexity of the networks and cloud infrastructures that organisations are defending." Mukesh Gupta, e92plus CEO and co-founder, said:“As the challenge to combat cyber threats grows, so does the complexity of the networks and cloud infrastructures that organisations are defending. We see huge opportunities in simplifying the management of those cybersecurity policies, and Tufin is a perfect fit. Their channel-first approach resonates with our partner community, and their approach to automation and agility helps our partners demonstrate tangible ROI and benefits while delivering their own technical services.” Tufin currently boasts the broadest integration across the security and networking ecosystems. The company’s latest release, TOS R22-1, includes expanded Microsoft® Azure native firewall integration, CI/CD integration for continuous compliance enforcement, as well as added support for Check Point® Inline Layers and Palo Alto Networks® Panorama™. About Tufin Tufin is the leader in network security policy management. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com. About e92plus For e92plus, it’s all about being channel-first. Since we started over 30 years ago, we’ve been dedicated to empowering our partners and helping them accelerate their business growth. We’re now the UK’s biggest dedicated cybersecurity VAD. For our reseller partners, our expertise in cybersecurity has helped them protect thousands of organisations across the UK, with our in-house teams supporting our channel community every step of the way. With a portfolio that includes the most exciting, innovative and disruptive technology in cybersecurity – from market leaders to start-ups, we’re committed to delivering outstanding value to our thousands of customers with a channel-first approach. We’re also helping our partners build their managed services practices, and embrace the cloud marketplace revolution through our dedicated e92msp and e92cloud divisions. Learn more at www.e92plus.com.

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Spotlight

Un negocio en pleno crecimiento necesita una buena aplicación de gestión de relación con el cliente (CRM, del inglés "Customer Relationship Management"). Un CRM le ayuda a gestionar la información vital sobre sus clientes en un solo lugar, y le proporciona una visión completa de su negocio. Obtendrá conocimientos de negocio clav

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