Don’t do something new just for the sake of it, warns Facebook CMO

| December 05, 2016

Don’t do something new just for the sake of it, warns Facebook CMO
Facebook CMO Gary Briggs says creativity and innovation will be key to site’s success over the next 10 years but he warns that there’s no point doing something new just for the sake of it. Why does a company with 1.79 billion users need a CMO? “It’s a question I get asked a lot at parties,” says Facebook CMO Gary Briggs. “And I get the joke, but I think it’s one of the things that makes it fascinating.” Briggs became Facebook’s first CMO in 2013, following a succession of high-profile roles at brands including eBay, PayPal, PepsiCo and, most recently, as vice-president of consumer marketing at Google. Despite working at the world’s largest social media company, Briggs is a staunch advocate of the fundamentals of marketing. “There’s too much of a focus on what’s new for the sake of it,” he argues. “There are things that are absolutely fundamental to communications, we just have different tools to do that now.”

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Snapchat has released the latest version of its 'Snap Chatter' monthly report, which highlights all the key topics and trends that are seeing significant increases in mention volume among the app's users. And given Snapchat's popularity with younger audiences, the Snap Chatter reports can be a great indicator of rising trends in general - the monthly listings include key topics of focus in different regions, trending entertainment, celebrities and slang terms.


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MARKETING ANALYTICS

CLG and Samsung Announce Marketing Partnership

Samsung | April 13, 2021

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MARKETING ANALYTICS

WiSA Wave Marketing Program Continues to Drive and Grow Consumer Traffic to WiSA and Member Websites

WiSA | April 14, 2021

WiSA LLC, founded by Summit Wireless Technologies (NASDAQ: WISA), today announced strong, continued website traffic and category exposure driven by the WiSA Wave Marketing Program. The program, launched on September 1, 2020, creates specific digital marketing assets and campaigns and provides Association members access to WiSA’s analytics and growing consumer database. WiSA is forecasting website traffic to reach one million visitors in 2021. WiSA Wave has shown significant web traffic growth quarter to quarter and year over year. Nearly 140,000 visitors were driven to websites for WiSA or brands and retailers in Q1 2021 versus over 34,000 in Q1 2020, representing a 234% increase. In Q1 2021, nearly 18% of all WiSA website visitors continued their journey to a member or retailer website to learn more about or buy a WiSA Certified™ product. Even with WiSA Wave exposing a large number of new, in-market enthusiasts to the category, organic, direct and referral traffic remains strong in the 18%-21% range, reinforcing the growing awareness of WiSA. “We are constantly working with our members to add value to their initiatives through advancements in technology, product development support, distribution, category and product marketing, and consumer awareness,” said Tony Ostrom, President of WiSA. “Over the next year, we will grow the wireless home cinema category through effective consumer outreach and communication, education, increased distribution of WiSA Certified solutions from WiSA members, and the continued expansion of WiSA Certified and WiSA Ready™ products.”

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CONTENT MARKETING

Quad Expands Partnership With Package InSight to Help Brands Better Understand the Impact of Design on Consumer Behavior

Quad | April 14, 2021

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MARKETING ANALYTICS

Agile marketing requires agile data measurement

martechtoday | March 30, 2021

“You have to be agile today,” said Matthew Murray, COO & CMO of direct-to-consumer women’s wellness brand Love Wellness. Certainly this didn’t shock any attendees of MarTech’s virtual conference this March. As we’ve covered extensively at MarTech Today, agile marketing is a route many business are taking, and it works best when keeping the customer as the focus. For Murray, nimble data measurement and analytics strategies are also essential to keeping the agile marketers ready for anything. Keeping agile during rapid growth Love Wellness has seen 100x growth since Murray joined the team in 2018. At that time, the company, founded in 2016 by ex-reality star Lauren “Lo” Bosworth, was just beginning its journey. First, they were a D2C ecommerce play that sold out of their digital storefront. Then, they added Amazon as a channel. In 2019 they branched out to retail, getting stocked at Ulta Beauty locations. The newest leap was to Target at the end of last year. According to Murray, his agile marketing team has grown with the company, around ten employees now. He maintains connections with other parts of the organization by serving as both CMO and COO.

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Spotlight

Snapchat has released the latest version of its 'Snap Chatter' monthly report, which highlights all the key topics and trends that are seeing significant increases in mention volume among the app's users. And given Snapchat's popularity with younger audiences, the Snap Chatter reports can be a great indicator of rising trends in general - the monthly listings include key topics of focus in different regions, trending entertainment, celebrities and slang terms.

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