Digital Satisfaction Index shows that US brands can gain if they champion privacy

That’s a key finding from the newest edition of the Digital Satisfaction Index (DSI), which was launched in July as a product of the Intent Lab. The Lab is a joint effort between North-western University Medill Integrated Marketing Communications program and Publicis Media’s performance marketing firm, Performics Worldwide. The Lab conducts research into how consumer decisions are made and how brand engagement can improve. The new Q4 DSI report which looked at consumers in the US, Germany and China finds that Americans are not too happy with brands’ privacy and data collection. The US scores 30.3 (out of 100) in consumer satisfaction with Privacy, while China is 41.9 and Germany is 44.7. The report attributes the relatively high score among Germans to Europe’s regulations for consumer opt-in and information transparency.