Digital marketing: Are developers harnessing the power of the digital medium?

The importance of digital media in real estate transactions has not escaped the attention of developers in India. The trend began, with builders using social media for customer engagement and interaction. Like any other consumer-oriented brand, builders are making efforts to entice buyers through this medium. However, as transactions in the real estate sector are of high value, it is not easy for developers to sell properties by merely relying on social media. Vineet Relia, managing director of SARE Homes, maintains that digital media is an integral part of every organization, today.