Dentsu Aegis Network enhances the sports marketing offers MKTG with the acquisition of Keneo

Dentsu Aegis Network has acquired Keneo, French agency specializing in sports marketing, which will integrate the international network marketing lifestyle MKTG group ( see archive ). Edward Donnelly , President co-founder of Keneo and Franck Ladouce , CEO and also co-founder of Keneo, retain the management of their team and become respectively CEO and Deputy CEO of MKTG France. They will report directly to Thierry Jadot , CEO of Dentsu Aegis Network France, Benelux and MENA.
Founded in 2008 and based in Paris, Keneo developing a service offering from strategic consulting to operational implementation, in France and abroad. The agency, consisting of thirty employees, working with clients such as the French Football Federation, the Bid Committee Paris 2024, Tokyo 2020 Paris Saint-Germain, National Rugby League, etc.