Dentsu acquires performance marketing firm Search Factory
Dentsu Aegis Network | June 14, 2016
Dentsu Aegis Network’s iProspect has become the largest performance marketing agency after acquiring a majority share in digital marketing agency Search Factory.
The addition of 24 staff as well as last week’s acquisition of Scorch has pushed iProspect’s total headcount to well above 200 people, which Dentsu claims makes it the largest player in the local market.