Create Google Assistant Actions with Structured Data

Roger Montti | October 17, 2019

Create Google Assistant Actions with Structured Data
Google announced that publishers can now create how-to “actions” for Google Assistant by using structured data.  This is an opportunity for publishers to expand their reach to a wider audience on Google Assistant. Google actions are a way to interact with Google Assistant. While actions can consist of trivia games or bedtime stories, in this case, actions can provide guided instructions. Previously developers had to code the actions. Now publishers can simply add structured data to existing how-to content in order for it to become an action for Google Assistant. Unfortunately, creating actions meant knowing how to code. That’s no longer the case for publishers of how-to content. What Pages are Eligible For How-to Structured Data Google published a developers page for how-to structured data. This is how it explains it:

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