Craft Brands Garner More Social Media Engagement Than Larger Brands In New Study

A new report on social media influencers and the alcohol industry reveals that craft brands tend to promote more engagement among followers than larger mass market brands. The State of Influence: Spirits, Beer and Wine report examined an entire year’s worth of online conversations around alcohol brands as told by more than 9,000 notable food and beverage influencers. In this report, Traackr, an influencer relationship management platform, looked at some of the spirits trends in influencer content from January 1, 2018 to December 31, 2018 on Instagram, YouTube, Facebook, Twitter and other, additional social networks.