Cracker Barrel and Epsilon Chicago pitch tent with world's worst camper
Cracker Barrel Old Country Store has a new persona in its advertising arsenal. He's called "the worst camper in the world," and he was developed by agency Epsilon Chicago as the central character in an online marketing effort now unfolding to promote the restaurant chain's seasonal campfire meal, with items such as potatoes and corn on the cob and chicken all slow-roasted in tin foil.