Could Facebook’s reputation problem affect your Facebook marketing campaign

Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook was accused of mishandling private user data – a move that inadvertently exposed the personal information of 87 million people to a political analytics firm. In response to this, the Federal Trade Commission imposed its highest-ever fine against Facebook, in the amount of 5 billion Dollars. Cambridge Analytica isn’t the only problem Facebook is dealing with, either frustrations over manipulative algorithms, user privacy, and data security have led to 74 percent of Americas Facebook users   taking action to distance themselves from the app,including deleting their account, deleting the mobile app, following heightened privacy protocols or committing to checking the app less frequently.  For marketers, however, Facebook has been an impressive and accessible tool.